the Accounting Influencers Podcast examines the power of software and fintech vendors in undermining accountants & CPAs - Accounting Influencers Podcast

Episode 77

full
Published on:

21st Dec 2021

A Blunder by Intuit - Do They Really Hate Accounting Firms?

Episode 77. In today's news episode, the Accounting Influencers Podcast examines the power of software and fintech vendors in undermining accountants & CPAs.

Key takeaways from this episode include:

》Reminder of Xero's provocative play to bypass accountants and go direct to their clients, covered in episode 32 - "The Extinction of Accountants - Are They Surplus to Requirements?"

》Direct quotes from the Facebook post of an accounting firm owner reacting to Intuit's move to recruit his staff directly

》How it seems Intuit don't just want to rob accounting firms of their clients but also their staff

》Asking where the checking or quality control is from a big accounting software vendor that they would make such a crass or blatant move

》Questioning whether Intuit don't care about their accounting customers because they have too much money

》Fact - Xero, intuit and other big vendors now market direct to SMEs (small and medium enterprises) rather than through accountants

》What plays like this from fintech vendors actually means for accounting practices - they are coming for your compliance work

》What accountants and CPA practices must to to protect themselves against the increasing power and ruthlessness of software vendors

NOTE TO LISTENERS:

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Influencers Podcast

About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.