Episode 77

A Blunder by Intuit - Do They Really Hate Accounting Firms?

Episode 77. In today's news episode, the Accounting Influencers Podcast examines the power of software and fintech vendors in undermining accountants & CPAs.

Key takeaways from this episode include:

》Reminder of Xero's provocative play to bypass accountants and go direct to their clients, covered in episode 32 - "The Extinction of Accountants - Are They Surplus to Requirements?"

》Direct quotes from the Facebook post of an accounting firm owner reacting to Intuit's move to recruit his staff directly

》How it seems Intuit don't just want to rob accounting firms of their clients but also their staff

》Asking where the checking or quality control is from a big accounting software vendor that they would make such a crass or blatant move

》Questioning whether Intuit don't care about their accounting customers because they have too much money

》Fact - Xero, intuit and other big vendors now market direct to SMEs (small and medium enterprises) rather than through accountants

》What plays like this from fintech vendors actually means for accounting practices - they are coming for your compliance work

》What accountants and CPA practices must to to protect themselves against the increasing power and ruthlessness of software vendors

NOTE TO LISTENERS:

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Accounting Voices
Accounting Voices
Accounting Voices is a senior conversation platform for accounting firm leaders navigating AI, private equity, consolidation, talent pressure and relevance.

Listen for free

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.