Accounting Influencers Podcast | Accounting Firms – First Steps with Employer Branding - Accounting Influencers Podcast

Episode 109

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Published on:

2nd Jun 2022

Accounting Firms – First Steps with Employer Branding

Episode 109. In today's practical episode, what works for accounting firms on "Accounting Firms - First Steps with Employer Branding." In these segments, we pick out key trends and events in accounting and fintech media and analyse/interpret them for accountants in practice.

Key takeaways from this episode include:

★ link to previous related episode: "What Works in Accounting with Employer Brand Websites" https://bit.ly/37T8XYY

★ why almost all accounting firm websites are conflicted and therefore confuse Google

★ how the war for talent in accounting means practices must have a strong employer brand

★ the main benefits for accounting firms to have a strong employee value proposition and employer brand

★ the % of candidates who research an accounting firm's reputation before applying for a job

★ the proportion of accounting professionals who would leave their current firm if they received an offer from one with a better employer brand

★ the high number of candidates who will apply to work for an accounting firm that is actively managing their employer brand

★ how an accounting firm's employer brand is critical to those already working there

★ what exactly is an employer brand for accountancy practices

★ the logical starting point for employer branding in accounting firms

★ what is on offer for the younger generation of accountants who are turned off by a career in practice

★ the role of employer brand reviews for accounting firms with independent endorsements

★ case study of how Goldman Sachs assessed and recalibrated their employer brand

★ the different elements required for an effective accounting firm employer brand strategy

★ examples of different objectives with an accounting practice employer brand

★ how an accounting firm employer brand differs from its corporate brand

★ a statistic to prove how important an accounting firm's culture is to attracting the right calibre of talent

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular, how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.