Accounting Influencers Podcast | Better Content Creation in Accounting: Nick Huber - Accounting Influencers Podcast

Episode 20

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Published on:

19th Jun 2023

Better Content Creation in Accounting: Nick Huber

Nick Huber shares valuable insights on thought leadership and content marketing for accounting firms aiming to grow their businesses. Nick, an experienced journalist and content consultant, emphasizes the importance of thought leadership as a powerful marketing tool for promoting brand authority and generating sales leads.

Nick discusses his background as a journalist, including his early experiences reporting on the accountancy sector. He highlights the transition of accounting firms from traditional audit-focused services to positioning themselves as management consultancies. He notes the media profile of top accounting firms and their adeptness in media relations and content creation.

The conversation delves into the trends that have shaped the content landscape in recent years, such as the rise of cloud computing, analytics, blockchain, and AI. Nick emphasizes the growing influence of big tech companies and the increasing integration of technology in our lives. He highlights the significance of smartphones in driving this transformation.

Regarding content creation, Nick explains various forms of content, including social media posts, blogs, and white papers. He provides insights into white papers as a combination of journalism, marketing, and advertising, offering in-depth analysis on specific subjects while maintaining impartiality.

When asked about accounting firms and their approach to thought leadership, Nick expresses his observation that many accounting firms, particularly smaller and medium-sized ones, often fall short in producing high-quality content. He mentions a lack of contact details for press officers on their websites, hindering media relations. He also notes that some firms' content may come across as generic or disguised sales pitches, lacking the depth and uniqueness necessary for effective thought leadership.

Throughout the episode, Nick stresses the importance of understanding the value of content marketing and thought leadership for accounting firms. He highlights the potential benefits in terms of brand awareness, business growth, and increased sales. By providing valuable and insightful content, accounting firms can position themselves as industry leaders and attract potential clients.

Overall, this episode provides accountants with practical insights and tips on leveraging thought leadership and content marketing to drive their firms' growth and success.

Nick Huber is an experienced freelance business journalist and content consultant specializing in business technology and the accountancy sector. With a career spanning 25 years, he has reported for renowned media organizations like the BBC, Financial Times, The Telegraph, The Guardian, and trade magazines such as Accountancy Age and Accounting WEB. Nick helps companies grow their brand through thought leadership content and has worked with accounting firms, start-ups, and Fortune 500/FTSE 100 companies. He can provide insights on thought leadership, content marketing for accounting firms, common mistakes to avoid, content improvement strategies with limited resources, the role of AI in thought leadership, and improving media coverage for accounting firms.

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The Accounting Influencers Podcast drops every Monday to accounting professionals, finance specialists, software vendors, tech providers and influencers across 150 countries in the accountancy, CPA and bookkeeping space. To participate in our international virtual speed networking events for the accounting community, go to https://accountinginfluencers.com/events and book your place at the next gathering. Great to build your personal brand and make valuable industry connections.

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You can watch this episode and more on our YouTube Channel

https://www.youtube.com/@accountinginfluencers

Join the Accounting Influencers community and get invitations to our international speed networking events to build your personal brand and network in the accounting, finance and tech world: https://www.linkedin.com/company/accountinginfluencers

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Thanks to our sponsors:

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If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

https://www.linkedin.com/in/therobbrown

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.