Rob Brown of the Accountants Influencers Podcast interviews Dext CEO Adrian Blair, about rebranding from Receipt-Bank and their bold vision for growth - Accounting Influencers Podcast

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Published on:

25th Sep 2021

Special Edition: Adrian Blair (Chief Executive Officer at Dext)

Special Edition: Adrian Blair (Chief Executive Officer at Dext)

On today's deep dive special edition episode, Rob Brown of the Accountants Influencers Podcast interviews Dext CEO Adrian Blair, about the rebranding from Receipt-Bank, their bold vision for growth and their plan to put accountants at the heart of business.

Prior to working at Dext, formerly Receipt Bank, Adrian was the Global Chief Operating Officer of Just Eat and the only executive team member to serve throughout the company’s transformation from start-up to FTSE 100. Before this, he led business development for Spotify in Europe and spent six years in commercial roles at Google in California and London. He is also the Co-Founder and Chairman of Circl, a next-generation leadership development programme for students from deprived backgrounds. He holds a Bachelor’s degree in Philosophy, Politics and Economics from the University of Oxford, and an MBA from Harvard Business School.

Key shownotes from the whole interview include:

➤ Why the rebrand from Receipt Bank to Dext with a more rounded proposition for the accounting market

➤ An overview of the ecosystem at Dext with over 1m users in 700,000 businesses and almost 11,000 accounting firms as subscribers

➤The three reasons why Dext exists - their value proposition for businesses and the accountants who serve them

➤ The importance of making accountants the heroes of the business story, and calling out some software vendors who don't

➤ Explaining the trust that exists between bookkeepers/accountants and their clients to make tough commercial decisions

➤ Why there is no automation or AI that can give businesses the information and decision making power they need like human accountants and bookkeepers

➤ Why accountants and bookkeepers should 100% own the client relationship, and why some vendors want to bypass that

➤ Asking what accountants can do to serve their small business clients better

➤ Thoughts on how software vendors differentiate themselves from competitors, with examples like Dext Prepare and Dext Precision

➤ Who has the ear of accounting professionals and who has their best interests at heart

➤ The two vital components that make accounting firms successful when compared to competitors

➤ How well the accounting profession has responded to the challenge of the Covid pandemic in serving their clients

➤ What some accounting firms have got wrong during Covid and how they have let their clients down

➤ The big silver lining of the pandemic for accounting professionals who use the data in the right way and make themselves more relevant

➤ The reply to accountants who say "I'm too busy to manage all of this data and stay on top of all of these changes"

➤ The number one thing accountants and bookkeepers should be doing with the extra time freed up by better technology

➤ The main thing the accounting profession truly needs to serve their business clients better

➤ Advice to accountants, bookkeepers and accounting firm leaders everywhere to look after their clients better

Adrian on LinkedIn: https://www.linkedin.com/in/adrianblair

Dext website: https://dext.com/uk

NOTE TO LISTENERS:

This is a full-length interview (usually 20-30 mins long) from which the highlights show earlier in the week was taken. You can listen to this on a previous episode.

Martin and Rob love to hear from the show's 5000+ listeners in 138 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.