the Accounting Influencers Podcast interviews Carl Reader on how Practice Ignition changed his firm's approach to debtors and work in progress (WIP) - Accounting Influencers Podcast

Episode 48

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Published on:

10th Nov 2021

Case Study - Carl Reader: "Practice Ignition Changed My Practice" (Highlights)

Episode 48. On today's show, the Accounting Influencers Podcast interviews Carl Reader on how Practice Ignition changed his firm's approach to debtors and work in progress (WIP).

Carl Reader is chairman at multi-award winning firm d&t and Head of Accounting (EMEA) at Practice Ignition. He is Chair of the Practitioner Panel at ACCA and the author of the business book BOSS IT. Carl is widely recognised as a thought leader in the accounting profession, speaking globally to accountancy audiences about a range of topics and acting as an ambassador for small businesses.

Key takeaways from the whole interview include:

➤ The challenge for accounting firms of integrating business development to revenue 'in the bank'

➤ The journey accountants go through in choosing the right software for certain jobs in their practice

➤ What one piece of simple functionality prompted a switch from a highly rated competitor to Practice Ignition

➤ What an influencer role as Head of Accountancy involves when working for a software vendor

➤ What 3 questions to ask in taking on an influencer/ambassador role for a company

➤ Describing the Practice Ignition brand in the international fintech world

➤ What Practice Ignition does for accountants, from first impressions before advanced funtionality

➤ The 2 major benefits to an accounting firm of using Practice Ignition

➤ Defining true practice management for accountancy firms

➤ How the right software can enhance the client experience for accounting professionals

➤ Explaining why GoProposal and Practice Ignition are 2 very different products

➤ What questions accountants should ask when choosing software to support their practice

➤ The importance of adoption and integration when bringing software into accountancy firms

➤ When makes a successful software implementation with staff in accounting practices

➤ When software vendors become more concerned with sales to accounting firms rather than usage of their products

➤ 3 challenges or red flags an accounting firm may be experiencing to warrant a conversation with Carl Reader

➤ What is coming up for the accounting profession with tech in the next few years

https://practiceignition.com

https://www.linkedin.com/in/carlreader/

NOTE TO LISTENERS:

This is a condensed highlights version of the full interview (usually 20-30 mins long), which you can catch as a bonus UNCUT episode at the weekend.

Martin and Rob love to hear from the show's 6000+ listeners in 140 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.