Episode 48

Case Study - Carl Reader: "Practice Ignition Changed My Practice" (Highlights)

Episode 48. On today's show, the Accounting Influencers Podcast interviews Carl Reader on how Practice Ignition changed his firm's approach to debtors and work in progress (WIP).

Carl Reader is chairman at multi-award winning firm d&t and Head of Accounting (EMEA) at Practice Ignition. He is Chair of the Practitioner Panel at ACCA and the author of the business book BOSS IT. Carl is widely recognised as a thought leader in the accounting profession, speaking globally to accountancy audiences about a range of topics and acting as an ambassador for small businesses.

Key takeaways from the whole interview include:

➤ The challenge for accounting firms of integrating business development to revenue 'in the bank'

➤ The journey accountants go through in choosing the right software for certain jobs in their practice

➤ What one piece of simple functionality prompted a switch from a highly rated competitor to Practice Ignition

➤ What an influencer role as Head of Accountancy involves when working for a software vendor

➤ What 3 questions to ask in taking on an influencer/ambassador role for a company

➤ Describing the Practice Ignition brand in the international fintech world

➤ What Practice Ignition does for accountants, from first impressions before advanced funtionality

➤ The 2 major benefits to an accounting firm of using Practice Ignition

➤ Defining true practice management for accountancy firms

➤ How the right software can enhance the client experience for accounting professionals

➤ Explaining why GoProposal and Practice Ignition are 2 very different products

➤ What questions accountants should ask when choosing software to support their practice

➤ The importance of adoption and integration when bringing software into accountancy firms

➤ When makes a successful software implementation with staff in accounting practices

➤ When software vendors become more concerned with sales to accounting firms rather than usage of their products

➤ 3 challenges or red flags an accounting firm may be experiencing to warrant a conversation with Carl Reader

➤ What is coming up for the accounting profession with tech in the next few years

https://practiceignition.com

https://www.linkedin.com/in/carlreader/

NOTE TO LISTENERS:

This is a condensed highlights version of the full interview (usually 20-30 mins long), which you can catch as a bonus UNCUT episode at the weekend.

Martin and Rob love to hear from the show's 6000+ listeners in 140 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.