How Top Accounting Firms Innovate & Generate Ideas- Innovation Strategies for Accountants - Accounting Influencers Podcast

Episode 136

full
Published on:

7th Jan 2021

How Top Accounting Firms Innovate & Generate Ideas

Heath Alloway of Upstream Academy was National Growth Manager and Director of Business Development at one of the top accounting and consulting firms in the US. Here he led a multi-disciplinary team of 20, focused on strategic growth plans, development and launch of new services and industry verticals, leveraging firm data and innovation. Selected shownotes:

  • The 2 main ways accounting firms can drive organic growth
  • Whose job business development and growing an accounting firm actually is
  • Defining what innovation is and where it comes from in an accounting firm
  • The biggest misconceptions about innovation in an accounting firm
  • The danger of focusing too much on your competition and not your clients
  • How to handle the objection of 'I don't have time to innovate or do business development' in my firm
  • The parallels between innovation and business development for accounting firms
  • Encouraging a culture and mindset of innovating for accounting professionals
  • The importance of diversity of views for worthwhile innovation
  • Technique for dealing with people in your accounting form who are not open to change and innovation
  • The need for leadership support and aligning the firm's culture for good innovation
  • The obstacles that most hinder accounting firm innovation
  • Three critical questions in deciding whether to innovate and create a new product, service or process
  • The dangers of assuming your clients need and will pay for new products or services
  • Three ways an accounting firm can innovate to be more efficient and effective
  • The future for those accounting firms and accountants who cannot or refuse to innovate.

Heath Alloway on the Accounting Influencers podcast with BD Academy founder Rob Brown

When not working, Heath and his wife, Emily, focus on faith, family, health, and friends. He frequently refers to his two precious kids as his innovation team because they generate a lot of ideas – both good and bad – that require his help and/or intervention.. Contact him here:

Website

LinkedIn

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Influencers Podcast

About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.