Episode 59

Here's What Works for Accountants & CPAs on Telling Compelling Stories

Episode 59. In today's practical episode, "Here's What Works for Accountants & CPAs on Telling Compelling Stories".

Key takeaways from this episode include:

▶ Busting some myths about what accountants and CPAs think their clients really want

▶ What doesn't appear on the website of most accounting firms and accountancy practices

▶ The importance of evidence-based truth and why accountants should share the achievements of their clients

▶ Why it's very hard to refute a story and how one accountancy firm has made this work for their website and market positioning

▶ What really makes a great client case study or testimonial for an accountant or CPA

▶ Why all accountants and accountancy firms have stories to tell but they do not use them properly

▶ What to include in stories and testimonials of happy accounting clients if you want more advisory, consulting and project work

▶ Why no prospects come to an accountant or CPA asking for advisory services

▶ The importance for accountants of using their client's language and speaking in facts and outcomes rather than products and services

▶ What positioning the client as the hero of the story does for success-based testimonials for accounting firms.

NOTE TO LISTENERS:

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.