The Accountants Influencers Podcast the importance of communicating, presenting and telling compelling stories for trusted accounting advisors and CPAs - Accounting Influencers Podcast

Episode 59

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Published on:

25th Nov 2021

Here's What Works for Accountants & CPAs on Telling Compelling Stories

Episode 59. In today's practical episode, "Here's What Works for Accountants & CPAs on Telling Compelling Stories".

Key takeaways from this episode include:

▶ Busting some myths about what accountants and CPAs think their clients really want

▶ What doesn't appear on the website of most accounting firms and accountancy practices

▶ The importance of evidence-based truth and why accountants should share the achievements of their clients

▶ Why it's very hard to refute a story and how one accountancy firm has made this work for their website and market positioning

▶ What really makes a great client case study or testimonial for an accountant or CPA

▶ Why all accountants and accountancy firms have stories to tell but they do not use them properly

▶ What to include in stories and testimonials of happy accounting clients if you want more advisory, consulting and project work

▶ Why no prospects come to an accountant or CPA asking for advisory services

▶ The importance for accountants of using their client's language and speaking in facts and outcomes rather than products and services

▶ What positioning the client as the hero of the story does for success-based testimonials for accounting firms.

NOTE TO LISTENERS:

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.