Episode 64

Here's What Works on Increased Purpose & Productivity for Busy Accountants

Episode 64. In today's practical episode, "Here's What Works on Increased Purpose & Productivity for Busy Accountants".

Key takeaways from this episode include:

＞What causes accounting professionals and CPAs to be so busy and maxed-out

＞What being busy really means for accountants and CPAs, and why it means something different to those outside the profession

＞How the kudos of being busy accountants has become a substitute for successful, popular and in-demand

＞Redefining busy accountancy professionals as deadline chasers who are not necessarily profitable nor happy

＞The #1 thing CPAs and accountants must do if they want to manage time better and be more purposefully productive

＞How accountants can decrease their most labour-intensive activities

＞What accountants should include in their positioning and proposals to be more efficient and productive

＞Smart ways to free up billable hours for accounting leaders and professionals

＞What a value-creator looks like for an accounting practice versus a deadline chaser

NOTE TO LISTENERS:

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.