The Accountants Influencers Podcast with Rob Brown & Martin Bissett on what really works with marketing for accounting professionals, CPAs and bookkeepers - Accounting Influencers Podcast

Episode 29

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Published on:

14th Oct 2021

Here's What Works on Marketing - Blue Print for Accounting Firm Success

Episode 29. In today's news episode, the Accountants Influencers Podcast with Rob Brown & Martin Bissett on what really works with marketing for accounting professionals, CPAs and bookkeepers.

Key takeaways include:

➯ Accounting the new 'here's what works' section of the show

➯ Proof of the practical, evidence-based advice you'll be hearing

➯ How so-called influencers and experts have fooled accountants by making marketing complex

➯ The difference for accountants between doing marketing and understanding it so others can do it for you

➯ The 7 steps of a successful marketing strategy for accounting firms

➯ The critical difference between strategy and tactics for accountancy practices

➯ The fundamental starting point for any accounting firm marketing strategy

➯ The importance for accountants of having a strong message to start conversations

➯ The power of a defined target market or audience - thoughts on specialising or niching

➯ The various options accountants have for reaching their prospective clients

➯ Why accountants need 'findability' or discoverability' so prospects can seek them out

➯ What role resources play in a successful marketing strategy for accounting firms

➯ Advice for accountants on setting metrics or measurements with a marketing campaign or strategy

➯ The missing step that many accountants forget if they want their marketing to generate results

➯ What accountants can do to grow if they do not have a marketing function

➯ A heads up for our next 'here's what works' episode on lead generation for accountants

NOTE TO LISTENERS:

Martin and Rob love to hear from the show's 5000+ listeners in 138 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.