Episode 29

Here's What Works on Marketing - Blue Print for Accounting Firm Success

Episode 29. In today's news episode, the Accountants Influencers Podcast with Rob Brown & Martin Bissett on what really works with marketing for accounting professionals, CPAs and bookkeepers.

Key takeaways include:

➯ Accounting the new 'here's what works' section of the show

➯ Proof of the practical, evidence-based advice you'll be hearing

➯ How so-called influencers and experts have fooled accountants by making marketing complex

➯ The difference for accountants between doing marketing and understanding it so others can do it for you

➯ The 7 steps of a successful marketing strategy for accounting firms

➯ The critical difference between strategy and tactics for accountancy practices

➯ The fundamental starting point for any accounting firm marketing strategy

➯ The importance for accountants of having a strong message to start conversations

➯ The power of a defined target market or audience - thoughts on specialising or niching

➯ The various options accountants have for reaching their prospective clients

➯ Why accountants need 'findability' or discoverability' so prospects can seek them out

➯ What role resources play in a successful marketing strategy for accounting firms

➯ Advice for accountants on setting metrics or measurements with a marketing campaign or strategy

➯ The missing step that many accountants forget if they want their marketing to generate results

➯ What accountants can do to grow if they do not have a marketing function

➯ A heads up for our next 'here's what works' episode on lead generation for accountants

NOTE TO LISTENERS:

Martin and Rob love to hear from the show's 5000+ listeners in 138 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.