Episode 39

Here's What Works on Personal Branding & Reputation Building for Accountants

Episode 39. In today's practical episode, listen to the Accountants Influencers Podcast with Rob Brown on what really works for accounting firms and CPAs with personal branding and reputation building.

Key takeaways include:

＞ Why accountants and the fintech software vendors who serve them struggle to differentiate themselves from their competitors

＞ How personal branding, reputation building and personal marketing mean similar things for accounting practitioners

＞ How personal branding differs from corporate branding in the accounting and fintech world

＞ How people refer and recommend people not brands in professional services

＞ The career benefits for accountants and professionals of developing your personal brand

＞ The old world of 'biding your time' to get promoted, and how that process can be accelerated by personally marketing yourself

＞ The only way you can succeed if you are uncomfortable promoting and marketing yourself

＞ What advocates, referrers and champions need from you if they're going to shout about you and recommend you

＞ A model which explains the difference between character, personal brand and reputation

＞ The critical components of your personal brand and when that turns into a reputation and career capital

＞ What people really buy and why many accountants fail in their personal branding

＞ 4 key areas in which you need to build your personal brand and reputation

＞ The importance of a business network, and how many people the average professional knows by age 40

＞ Reasons why your network might decrease as you grow older, meaning it needs maintaining

＞ Some useful questions to assess whether your connections are the right ones and will be useful to you

＞ The critical difference between your network and your reputation

＞ Thoughts for accountants on building your authority, your credibility and your positioning

＞ The importance and make up of a personal board of advisors, mentors and coaches

＞ Why 'being professional' and getting the basics right is the foundation for a solid reputation

NOTE TO LISTENERS:

Martin and Rob love to hear from the show's 6000+ listeners in 140 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.