The Accountants Influencers Podcast with Rob Brown on what really works for accounting firms and CPAs with personal branding and reputation building - Accounting Influencers Podcast

Episode 39

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Published on:

28th Oct 2021

Here's What Works on Personal Branding & Reputation Building for Accountants

Episode 39. In today's practical episode, listen to the Accountants Influencers Podcast with Rob Brown on what really works for accounting firms and CPAs with personal branding and reputation building.

Key takeaways include:

＞ Why accountants and the fintech software vendors who serve them struggle to differentiate themselves from their competitors

＞ How personal branding, reputation building and personal marketing mean similar things for accounting practitioners

＞ How personal branding differs from corporate branding in the accounting and fintech world

＞ How people refer and recommend people not brands in professional services

＞ The career benefits for accountants and professionals of developing your personal brand

＞ The old world of 'biding your time' to get promoted, and how that process can be accelerated by personally marketing yourself

＞ The only way you can succeed if you are uncomfortable promoting and marketing yourself

＞ What advocates, referrers and champions need from you if they're going to shout about you and recommend you

＞ A model which explains the difference between character, personal brand and reputation

＞ The critical components of your personal brand and when that turns into a reputation and career capital

＞ What people really buy and why many accountants fail in their personal branding

＞ 4 key areas in which you need to build your personal brand and reputation

＞ The importance of a business network, and how many people the average professional knows by age 40

＞ Reasons why your network might decrease as you grow older, meaning it needs maintaining

＞ Some useful questions to assess whether your connections are the right ones and will be useful to you

＞ The critical difference between your network and your reputation

＞ Thoughts for accountants on building your authority, your credibility and your positioning

＞ The importance and make up of a personal board of advisors, mentors and coaches

＞ Why 'being professional' and getting the basics right is the foundation for a solid reputation

NOTE TO LISTENERS:

Martin and Rob love to hear from the show's 6000+ listeners in 140 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.