Episode 84

Here's What Works on Re-Energizing for Accountants

Episode 84. In today's practical episode, Martin Bissett on "Here's What Works on Re-Energizing for Accountants."

Key takeaways from this episode include:

⍟ the importance of evidence based tips for improvement on accounting firms based on what has actually worked

⍟ why NOW is the perfect time for accounting professionals and CPAs to be re-energizing

⍟ examples of what accounting firm leaders and owners might think re-energizes their practice but really doesn't

⍟ 3 internal measures to help accountants and CPAs ensure that this year will be better than last year

⍟ why google searches for an accounting firm's services rarely result in the interesting work and substantial fees they like

⍟ why there is a difference between being expensive and being valuable for accounting practitioners

⍟ the mindset that recognises that not all business is good business for accounting practices

⍟ how understanding what you are worth will re-energize your accounting firm and stop you taking low value work

⍟ the importance of average fee values in your accounting practice and how to set targets to raise them

⍟ the benefits for accountants of identifying your bottom or lowest value clients and the different criteria to help you do that

NOTE TO LISTENERS:

The Accounting Influencers Podcast is a daily show with four segments coming out every Monday Martin which are repeated on the other 4 weekdays as standalone episodes, plus a bitesize highlights digest or wrap up on Saturdays . On Sundays, listeners get a 2 min trailer for the coming week's episodes.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

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Accounting Voices
Accounting Voices is a senior conversation platform for accounting firm leaders navigating AI, private equity, consolidation, talent pressure and relevance.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.