the Accounting Influencers Podcast interviews Radical CPA Jody Padar on how CPAs and accountancy firms and fintech companies will evolve and stay relevant - Accounting Influencers Podcast

Episode 75

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Published on:

15th Apr 2022

How Accounting & Fintech Are Evolving with Jody Padar

Episode 75. In today's interview, "How Accounting & Fintech Are Evolving with Jody Padar."

The Kim Kardashian of Accounting Tech, Jody Padar is Head of Tax and Evangelism at April. She is described as the Radical CPA, thought leader, influencer and change maker in the accounting/fintech world.

Jody has been on the Accounting Today Top 100 Most Influential People List for the last ten years. She is the author of From Success to Significance: The Radical CPA Guide and The Radical CPA: New Rules for the Future-Ready Firm, and Botkeeper for Dummies. She wants to bring taxes into the digital age and lead the next generation of consumers and accounting professionals to a better relationship with tax filings. The idea of using AI and automation to transform industries and now taxes is a true love and Jody can't wait to develop, evolve and share a simplified and pleasurable tax experience.

Key takeaways from this episode include:

➜ the thinking behind a fintech start up going up against a big spending established accounting software vendor

➜ the origins of the 'Radical CPA' personal brand and what disruption looks like in the accountancy profession

➜ evaluating how accountants and CPAs have dealt with the covid pandemic, and the outlook for those who have fallen short

➜ what accountants have learned about themselves when it comes to handling change and serving their clients better

➜ how accountants and CPAs have been 'doing advisory' for years but just not called it such

➜ the right definition of advisory services that CPAs and accountants should be working towards

➜ tips for accountants who want to have better advisory conversations with their business clients

➜ the critical factors that put accountants and CPAs in the best possible position to be trusted advisors

➜ acknowledging that the way accounting firms operate tomorrow should be different from what they've done historically

➜ the crazy ideas that are coming with financial statements and data that may shock some accountants and CPAs

➜ why accountants and not software vendors are to blame for a being marginalized and losing relevancy with business clients

➜ the magic starting point for accountants, CPAs and accountancy firms who want to differentiate themselves in a noisy marketplace

➜ the difference between social media and social business in offline networking for accountants

➜ how social media levelled the playing field for women in accountancy, fintech and other sectors

➜ how to decide who should be generating and winning new business in accounting firms

➜ what is making social posts more engaging than valuable business content on business platforms like LinkedIn

➜ asking whether accountants and CPAs are into social platforms like TikTok and Instagram

➜ new rules for the future ready accounting firm and how they can best compete

➜ why it's the next gen of younger people that will drive evolution in accounting, not the baby boomers or millennials

➜ the vision for https://www.getapril.com to create a tax engine that will change the world

Outside work, Jody loves to travel, walk and kayak. She has recently moved to Just moved to Northern Wisconsin USA to find beauty, peace, and lake living (Lake Michigan). Connect to Jody:

https://www.linkedin.com/in/jody-padar-18a9711

Twitter: @JodyPadarCPA

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We'd love to get to know you!

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NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...

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Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. 

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.