The Accountants Influencers Podcast with Rob Brown & Martin Bissett on how terms like influencers and gurus get distorted in accounting and fintech land. - Accounting Influencers Podcast

Episode 14

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Published on:

23rd Sep 2021

Guru or Con-Artist - What Really Makes an Accounting Influencer

Episode 14. The Accountants Influencers Podcast with Rob Brown & Martin Bissett on how terms like influencers and gurus get distorted in accounting and fintech land.

Key shownotes from the whole interview include:

➜ The emerging role of accounting and fintech micro influencers who go deep with narrow audiences or areas of expertise

➜ What really makes an influencer in the accounting and fintech world and what sets them apart from the rest

➜ Why mere opinions, blogs and articles do not make somebody a true influencer for accountants and the firms they serve

➜ The fallacy of claiming to advise seven figure accounting firms on growth if you've never done this even for a five figure firm

➜ How content, frameworks, methodologies and strategies are not applicable to all accounting firms in all markets, though many so called influencers and experts say they are

➜ The analogy of coaches in accounting and fintech to Sir Alex Ferguson, the most successful British football manager of all time who was not a high level footballer himself

➜ What accounting firms, accountancy networks and professionals should be looking for when they listen to the many experts, influencers and gurus

➜ The importance of track record and consistent results to cement the credentials of advisors and experts in any field

➜ How the hype on social media (likes, shares, followers and fans) dupes many accounting professionals into rating false influencers and empty experts

➜ The key differences between anyone with a voice who claims to have expertise (con-artists) and a true expert influencer who actually gets results

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.