How to Build Your Influence During Disruptive Times - Accounting Influencers Podcast

Episode 95

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Published on:

26th Nov 2024

How to Build Your Influence During Disruptive Times

In this episode of the Accounting Influencers Podcast, Rob Brown dives into the Key Facts and Trends in the Accountancy Profession 2024 report, revealing how accounting firms are being impacted by the rapid pace of technological change and disruption.

From the shrinking number of audit firms to the increasing role of AI and cloud accounting, Rob offers actionable insights for leaders, managers, and influencers looking to stay relevant and build influence. He also explores the growing importance of diversity and how firms can retain top talent in a highly competitive landscape. If you’re serious about staying ahead and building your personal brand inside and outside your firm, this episode is a must-listen.

Key Takeaways:

  • Audit firms are shrinking, which intensifies competition for talent and clients.
  • Embracing technology such as AI and cloud accounting is essential for staying competitive.
  • Audit fee income is growing—firms that innovate are seeing results.
  • The most successful firms invest in diverse talent to future-proof their businesses.
  • Leaders need to position themselves as thought leaders to maintain influence.
  • The growing percentage of female accounting students shows a shift in the profession’s demographics.
  • Firms that fail to adapt risk losing their best talent and clients to more tech-savvy competitors.

Killer Quotes:

  • "Audit firms are shrinking—what’s your next move?"
  • "The future of accounting is here—are you ready?"
  • "Leaders who fail to adapt will disappear."
  • "The firms winning today are those that invest in diverse talent."
  • "AI and cloud accounting aren’t buzzwords—they’re the future."
  • "Audit fee income is up, but only for those firms who innovate."
  • "Stay ahead, or get left behind in the disruption."

You can also view this on youtube:

Boost Your Thought Leadership Without the Heavy Lifting!

Are you an accounting professional looking to build your personal brand but struggling to find the time? Let Rob Brown help you accelerate your thought leadership with his bespoke interview service. In just 30 minutes, we’ll capture your insights and turn them into articles, blogs, and video clips for your marketing team to use. It’s the easiest way to establish yourself as a thought leader without doing all the heavy lifting! Contact us to learn more.

Want to Get Your Brand in Front of Accountants?

Looking to promote your tech or software solutions to accountants worldwide? By sponsoring the Accounting Influencers Podcast, you can reach an engaged, international audience of accounting professionals. With our growing YouTube channel, your sponsorship will live on multiple platforms, maximizing your brand’s exposure. Contact us to learn more about this fantastic opportunity!

Expand Your Influence Beyond Accounting!

Want to take your influence beyond just accounting? Building relationships with the tech and consulting world that serve accountants is key to staying ahead. Our LinkedIn page, Accounting Influencers, is where you can start those connections. We’re sharing insights that help you navigate the accounting ecosystem, while opening doors to wider networks and opportunities. Don’t miss out—join the conversation on LinkedIn at Accounting Influencers and position yourself as a leader in the accounting space!

The Accounting Influencers Podcast (AIP) is aimed at accounting firm leaders, managers, and partners looking to build their executive presence, influence, and credibility both internally and externally. The show focuses on helping professionals strengthen their personal brand, stay informed about industry changes, and navigate disruptive forces affecting accounting business models and trends. The content includes solo insights from host Rob Brown as well as interviews or panel discussions with industry leaders. Check out the show on your preferred podcast app or platform, or go to the Accounting Influencers YouTube channel for all of the episodes in video format. To find out more, contact host Rob Brown on LinkedIn here. https://www.linkedin.com/in/therobbrown

The Accounting Influencers Podcast (AIP) is aimed at accounting firm leaders, managers, and partners looking to build their executive presence, influence, and credibility both internally and externally. The show focuses on helping professionals strengthen their personal brand, stay informed about industry changes, and navigate disruptive forces affecting accounting business models and trends. The content includes solo insights from host Rob Brown as well as interviews or panel discussions with industry leaders. Check out the show on your preferred podcast app or platform, or go to the Accounting Influencers YouTube channel for all of the episodes in video format. To find out more, contact host Rob Brown on LinkedIn here. https://www.linkedin.com/in/therobbrown

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The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

Thanks to our sponsors:

ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.com

ACCOUNTEX. Bringing the accounting world together with UK and international events for the accounting and tech world. https://www.accountex.co.uk

If you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore.

https://www.linkedin.com/in/therobbrown

You can also check out all shows on the Accounting Influencers YouTube Channel:

https://bit.ly/AI-youtube

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.