Busting Common Myths About Accounting Advisory Services - Accounting Influencers Podcast

Episode 160

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Published on:

24th Jun 2021

Busting Common Myths About Accounting Advisory Services

Mark Jenkins has over 20 years in Public Practice in New Zealand. In 2014, he sold his firm so that he could focus on his true passion - helping accountants to accelerate small business success. Mark joined forces with Viv Brownrigg, together creating The Gap Portal so accounting firms throughout NZ, Australia and the UK can use business development content to maximise income without having to re-invent the wheel. Selected shownotes:

  • A simple definition of client engagement for accountants and how important it is to keep clients attracted to your firm
  • Why loyalty is breaking down with accounting clients and what accountants must do to stay relevant
  • The many upsides of having enthusiastic, engaged clients for not just revenue and loyalty but recruitment and succession
  • The disconnect between technical advisors like accountants and entrepreneurial business owners and how to bridge this
  • How client engagement has changed over the years for accountants and what implications this has for the changing roles of advisors
  • The problems accountants incur in giving away their advice for free by not engaging their clients properly
  • What being proactive really looks and sounds like for the 'best in class' accountants
  • Why the accountant-client relationship will never go back to 'normal' after the pandemic, and how professional firms must adjust
  • Where good client engagement really starts and the 5 levels of change accountants must go through
  • How mindset defines how accountants can optimally engage with clients and be proactive in their client relationships
  • The technique of habit stacking for accountants who want to be more productive and proactive with clients
  • How accountants can create the time to serve clients better and get around the 'I'm too busy' excuse
  • 5 rules for accountants to run better (more productive and lucrative) meetings with their clients
  • The different kinds of client engagement meetings that accountants should know about and be having.

In his downtime, Mark likes nothing more than getting up at the crack of dawn, pulling out his kayak, catching, filleting and BBQing his catch of the day. Contact him here:

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.