Rob Brown of the Accountants Influencers Podcast interviews Corey Talone on the advantages and challenges of smaller CPA accounting firms over bigger ones - Accounting Influencers Podcast

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Published on:

14th Nov 2021

Moving from Big to Small Accounting Firm - Practitioner Interview (Uncut)


Episode XX. In today's news episode, [SEO description & SEO Title from AIP spreadsheet - Promotion].

On today's bonus UNCUT episode, Rob Brown of the Accountants Influencers Podcast interviews Corey Talone on the advantages and challenges of smaller CPA accounting firms over bigger ones.

Corey Talone (CPA, CGMA) moved from the large firm Maillie LLP after 10 years to be a partner with the public accounting firm Henry Frank & Company in Philadelphia, USA.  The firm provides a variety of business and individuals with tax, accounting, consulting and attestation services.  Corey is the co-founder and treasurer of The Elpis Foundation, which raises money and awareness for various local and national non-profit organizations through event based fund raising.

Key takeaways from the full uncut interview include:

✓ What constitutes a good size for an accounting firm and what being small allows you to do

✓ The two critical things that can be achieved in a 10 person firm that are difficult in a 100 or 1000 person firm

✓ How the Covid pandemic has changed the game with recruiting to smaller accountancy firms

✓ The three main ways accountancy has changed as a profession over recent years.

✓ What helps an accounting firm recruit good talent (clue - it's not chaining employees to a desk until they make partner)

✓ Why not every fee is a good fee when it comes to taking on new accountancy clients

✓ The big mistake accountants in practice make constantly which makes them too busy

✓ Thoughts on niching or specialising for accountants based not on sector but on personality and circumstance

✓ What leads to accountants working with the wrong kind of clients, and the challenges that brings

✓ Why most accountants should take the winning of new work seriously to better serve their firm

✓ The number one marketing strategy for accounting firms without big budgets

✓ The warning signs that a client might not happy with their current accounting advisors

✓ Whether accounting clients are more or less inclined to switch accountants these days

✓ What client proactivity looks like for accounting firms and the professionals who work in them

✓ How many accountants have developed empathy as advisors as they deal with emotional as well as commercial decisions for their clients

✓ The number one thing that stops many accountants from getting rid of clients they shouldn't be working with

✓ Why the billable hour fails to capture much of the value that accountants and CPAs generate for their clients

✓ Comments on the Jeff Bezos backed Pilot initiative to take CPAs and accountants out of the game and commoditizing accounting services

✓ The two best pieces of advice given by accounting firm partners to incoming new hires like Corey

✓ The joys of charitable endeavours and pro-bono work for accounting professionals

✓ Planning growth and career paths years in advance for accountants and CPAs

✓ Why accountancy is an excellent profession for young people to be coming into

✓ Advice for ambitious accountants seeking a better life and more career opportunities

✓ What mostly stops accountants from breaking away and starting up their own practice

When not working, Corey is a big family man who likes travel, concerts, American football and trying new restaurants/foods. 

LinkedIn - https://www.linkedin.com/in/corey-talone-cpa-cgma-aa580584

Website: www.henryfrank.com

NOTE TO LISTENERS:

This is a full-length interview (usually 20-30 mins long) from which the highlights show earlier in the week was taken. You can listen to this on a previous episode.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.