Valuable Lessons Learned from 40 Years in Accounting - Accounting Influencers Podcast

Episode 39

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Published on:

28th Feb 2019

Valuable Lessons Learned from 40 Years in Accounting

Bill Rucci

Bill Rucci is chairman of Russell Bedford International, a leading global network of independent accounting firms, and is a co-director of Russell Bedford’s North American Tax Group. He is also Managing Partner of the accounting or CPA firm RBF in the USA, which he founded in 1985 at the age of 26.

He is the author of several business article appearing in industry publication, and presents seminars globally on tax planning, business planning and succession planning. He has appeared on national television as a regular guest on CNN’s Tax Break.

Apologies for the audio on this interview – not the best quality although I am informed that the USA now has internet…

Shownotes:

  • What’s the major USP of an accounting firm that’s growing?
  • The benefits of belonging to a large accountancy network with global reach
  • How technology can be used to develop an exciting win-win situation for the accountant and their client
  • Why there is a gradual devaluing of compliance work in the accounting profession
  • The biggest challenge for accountants when it comes to implementing advisory services
  • Recruiting in accounting firms – it financially hurts a practice if the right people can’t be recruited to look after the clients
  • How accountants can break free from the traditional, conservative methods and be open-minded about additional services
  • Clients are already asking for the additional services from their accountant – here’s why you should deliver on this
  • Why isn’t the accounting profession ‘sexy’ enough?
  • Tips to help accounting firms work with millennials
  • Insights on good succession planning for accounting firms – financial or strategic?
  • Technical competence isn’t enough to be a high-flying accounting – here’s what else you need
  • Significant growth can be achieved by personality led accounting firms, but there are some caveats
  • The 4 accounting pillars of distance, structure, rules and principles always need to be respected
  • The best accounting firms mix smaller firm benefits (lots of facetime with clients) with larger firm ones (readily accessible expertise) to properly serve their clients
  • The old fashioned values of working hard, paying attention and never quitting still bring success
  • The worst advice currently being dispensed in the accounting world.

Chris received his B.S. in Accountancy and M.S. in Taxation degrees from Bentley University in Waltham,

MA. He is a member of the American Institute of Certified Public Accountants and Massachusetts Society

of Certified Public Accountants. Find out more at www.rbfpc.com or to contact Bill directly:

Bill on LinkedIn

(1) 781 321 6065

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nick stobbs on the BD Academy Accounting Influencers podcast with Rob BrownThis episode’s shownotes were prepared by accounting tax specialist Nick Stobbs

LinkedIn: Nick Stobbs

Twitter: @NickStobbsTax

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.