Facebook & Digital Marketing Success for Accountants - Accounting Influencers Podcast

Episode 72

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Published on:

17th Oct 2019

Facebook & Digital Marketing Success for Accountants

Chris Bensted-Smith

Chris Bensted-Smith started his career working for an investment firm. He left soon after discovering the opportunity digital marketing presented to small businesses and the direct correlation it could have on the bottom line. He specializes in SEO and paid advertising for accountancy firms and will continue to do so whilst they remain the most effective solutions for generating consistent streams of new business. Shownotes:

  • Accounting firms lack the resources and expertise to keep on top of modern digital marketing methods
  • There are dangers for accounting firms who try to do digital marketing for themselves
  • The importance of using email campaigns to enhance the digital marketing of accountants
  • How legal indoctrination helps turn accounting prospects into accounting clients
  • Handling the concern that Facebook is social but accountants want business clients
  • B2B and B2C are terms of the past because these days it’s all B2P – business to people
  • Facebook is significantly cheaper to market on than LinkedIn
  • LinkedIn is where most accountants and their clients live but they’re also all on Facebook
  • The mysteries begin the data that Facebook knows about its users
  • It’s incredible how specific you can be in targeting specific people on a platform like Facebook
  • Facebook beats LinkedIn for millennials as there are far more on there under 50 years than over
  • Traditional marketing methods like PR, cold calling and networking are not as effective as digital marketing
  • Digital marketing lowers cost of client acquisition for accountancy firms
  • The power of ‘lookalike’ audiences to create a list of accounting firms prospects
  • The kind of marketing budget accounting firms would need to generate business leads on platforms like Facebook
  • The difference between a general digital marketing agency and one that specialises in accountants
  • There is a flaw in accounting firm marketing methods like surveys, questionnaires and client interviews
  • It’s vital for accountants not just to generate leads but convert them into new clients
  • The foundations an accounting firm needs to know they are capable of taking on more clients
  • Many accountants have a negative mindset that Facebook won’t work for them, and it’s not substantiated.

When not working, Chris is an avid rock climber with plans to scale El Capitan. He’s also an enthusiastic cook and used to work as a chef in his spare time. You can call him directly on +44 7759304494 or below:

Chris on LinkedIn

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.