Episode 77

How Vision & Strategy Drive Ambitious Accounting Firms

Des O’Neill runs a multi-million-euro turnover business called OmniPro out of Ireland. It serves accountants all over the globe in practice support, practice development, company secretarial, tax and legal, corporate finance, continuing professional development and online information products. Des is passionate about empowering accountants to deliver transformative results for their clients. Shownotes:

  • The professional accounting associations don’t always serve their accountancy members
  • The accounting profession is in a good place because of what’s changing in society, in business and in technology, hence the need for advice
  • How the perception of accountants has fallen from being held up on a pedestal to a less exalted position of just another advisor
  • An emphasis on technical expertise has diminished the power of accountants to deliver strong business advice
  • The biggest challenge many accounting firms face is not having a vision for their future and getting strategic about their business
  • The benefit of a proven pathway or process to develop a vision and a strategic plan for your accounting firm
  • The power of focusing on one thing, which if done right, makes everything else easier or unnecessary
  • The power of an inventory tracker to help busy accountants focus on what’s really important and what to stop doing
  • The Dan Sullivan question – if we look ahead 3 years, what has to have happened for you to be happy with your progress?
  • It’s not about the business (It’s just an enabler) but the person in the business

'The perception of #accountants has fallen from being held up on a pedestal to a less exalted position of just another advisor' says Des O'Neill @omniprodes on the #Accounting Influencers #Podcast with @therobbrown #accountex…

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Des is married to Caroline and has 3 young kids, 2 dogs and 3 cats. You can call him on +353 53 910 0000 or contact him below:

Des on LinkedIn

Des on Twitter

Profit Pro Website

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.