Accounting Influencers Podcast | Practical Marketing Tips for Accountants & Accounting Firms - Accounting Influencers Podcast

Episode 128

full
Published on:

12th Nov 2020

Practical Marketing Tips for Accountants & Accounting Firms

Grant Leboff is an international speaker and author on sales and marketing strategy. His speciality is the massive changes in how firms sell and market coming from technologies an increasingly competitive world.

He is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. Selected shownotes:

  • What exactly is marketing in the context of professional firms like accountants
  • The difference between brand communication and human communication for accounting firms
  • The key factors that elevate tactical to strategic marketing
  • The key distinctions between marketing tangible products and intangible services
  • Why it's never been noiser in your marketplace in today's 'war for attention'
  • What makes differentiating yourself and your accounting firm actually easier these days
  • How the 'smallest viable market' helps you shape marketing strategy for your accounting firm
  • The substantial benefits for an accountant of targeting a niche or specialist market
  • How the market is changing for accountancy services in today's fast-moving world
  • The #1 critical 'word of mouth' change in how referrals are happening for accountants
  • How covid has changed the way business networks and commercial relationships are built for accountants
  • The primary channel accountants should be focusing on to build trust, familiarity and credibility in their chosen markets
  • How the buyer journey and demographic of business owners is changing how accounting firms should market
  • The two things that could happen when a prospect does a Google search for an accounting firm
  • Two practical tips for accountants when it comes to 'selling yourself'
  • The #1 source of great ideas for accountants who want to create compelling content and thought leadership
  • Encouraging words for accountants who feel they are too inexperienced or too busy to do any marketing or business development.

Grant Leboff on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Grant here:

Website

LinkedIn

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Influencers Podcast

About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.