Episode 128

Practical Marketing Tips for Accountants & Accounting Firms

Grant Leboff is an international speaker and author on sales and marketing strategy. His speciality is the massive changes in how firms sell and market coming from technologies an increasingly competitive world.

He is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. Selected shownotes:

  • What exactly is marketing in the context of professional firms like accountants
  • The difference between brand communication and human communication for accounting firms
  • The key factors that elevate tactical to strategic marketing
  • The key distinctions between marketing tangible products and intangible services
  • Why it's never been noiser in your marketplace in today's 'war for attention'
  • What makes differentiating yourself and your accounting firm actually easier these days
  • How the 'smallest viable market' helps you shape marketing strategy for your accounting firm
  • The substantial benefits for an accountant of targeting a niche or specialist market
  • How the market is changing for accountancy services in today's fast-moving world
  • The #1 critical 'word of mouth' change in how referrals are happening for accountants
  • How covid has changed the way business networks and commercial relationships are built for accountants
  • The primary channel accountants should be focusing on to build trust, familiarity and credibility in their chosen markets
  • How the buyer journey and demographic of business owners is changing how accounting firms should market
  • The two things that could happen when a prospect does a Google search for an accounting firm
  • Two practical tips for accountants when it comes to 'selling yourself'
  • The #1 source of great ideas for accountants who want to create compelling content and thought leadership
  • Encouraging words for accountants who feel they are too inexperienced or too busy to do any marketing or business development.

Grant Leboff on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Grant here:

Website

LinkedIn

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Accounting Voices Podcast
Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

Listen for free

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.