Marketing and Sales Strategies for Progressive Accountants - Accounting Influencers Podcast

Episode 6

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Published on:

2nd Jun 2018

Marketing and Sales Strategies for Progressive Accountants

James Ashford

James Ashford helps progressive accountancy firms to become more profitable and to systemize their firms so they can deliver maximum value and incredible experiences to their clients. He is a sales, marketing and systems expert, helping firms to scale their practice by giving more value to existing clients and converting new prospects at a higher rate for higher fees. He does this through challenging outdated pricing methods and mindsets, implementing powerful optimized systems and leveraging entire firms to sell more through consultative sales techniques.

He works exclusively with leading firms of accountants from around the world, helping them to become more profitable and to systemize their firms so they can deliver maximum value and incredible experiences to their clients. James is the founder of GoProposal, bestselling author of “Selling to Serve” and director within a thriving firm of accountants called My Accountancy Place.

James is a Former artist and close-up magician. He’s definitely NOT an accountant. He is a business owner who has helped many other businesses to increase sales and significantly grow their profits. Listen to this straight talking interview and get the following nuggets to help you grow your accounting client base:

  • Why NOW is an exciting time for accountants, and which kind of accountants are having the biggest impact
  • Why the accountant default position is a desire for perfection and a resistance to change
  • Progress not perfection – a great mantra for progressive accountants
  • Why mindset is a critical word for technically strong accountants who want to differentiate
  • “Most accountants genuinely care, want to help and want to make a difference”
  • The ONE BIG DIFFERENCE between the good firms and the great ones
  • The importance of making quick decisions to innovate and truly serve your clients
  • How to easily lose 4000 months of positive impact on your clients
  • The danger of personal agendas amongst partners in large firms
  • “Accountants have to be much smarter in the way they win work in these tough times”
  • Ways to demonstrate you are the trusted advisor and ‘go to’ expert
  • Applying the concept of lifetime value to your marketing and networking
  • Tips to enhance the client experience using ‘experience mapping’ and emotions
  • Without exception, it is EVERYONE’s job to win work in a large accounting firm
  • Selling is a value exchange and why many accountants are selfish by not selling.

To contact James: JamesAshford.com 01302 283 038 or Liked your PFA Podcast" target="_blank">email James directly>>

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.