Why It’s Truly the Most Exciting Time to Work in Accounting - Accounting Influencers Podcast

Episode 29

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Published on:

19th Dec 2018

Why It’s Truly the Most Exciting Time to Work in Accounting

Jennifer Warawa serves as the Executive Vice President of Partners, Accountants and Alliances at Sage, a global technology company operating in 23 countries around the world, with a customer base of over 3 million and a partner, accountant and bookkeeper ecosystem of over 140,000.

In her role, Jennifer is responsible for the strategy and execution of Sage’s partner program worldwide to drive success and generate revenue for the partner network. By working in close collaboration with regional partner leaders, Jennifer creates and develops strategic alliances and relationships, fosters new business development opportunities, recruits new partners and acts as an advocate of Sage within the partner community and an advocate of the partner community within Sage. Jennifer is based in Atlanta, GA and has been with Sage since 2008.Shownotes:

  • Sage leads the way in most of the 3 countries they’re in, including the UK
  • Research from Sage reveals the big factor in what separates good accounting firms from great ones is agility – the ability to change
  • There has never been a more disrupted, changeable time in the accounting world than RIGHT NOW
  • Larger accounting firms have more resources to invest in technology adoption
  • Many accountants are still transactional, focusing on the past, uncomfortable looking into the future
  • Accountants are trying to wrap their minds around emerging technologies and what it means for your clients
  • Trying to convince one person to change is often harder than changing a firm where you have the data to convince
  • Specialisation and focus on a vertical is where the opportunities lie for accounting firms
  • The overwhelm for accountants comes from thinking they have to know everything when it comes to technology
  • Local or regional ‘word of mouth’ used to play a big role in winning work, but now the game has changed
  • Many clients of accounting firms don’t know all the services their accountant provides
  • How accounting firms can really differentiate themselves
  • The war for accounting talent is a myth – what is YOUR firm doing to attract the world’s biggest workforce – millennials?
  • The reasons 75% of millennials are currently looking for another job
  • Most accounting firms and tech companies are ran by old white males – the diversity has not permeated through
  • The one quality that makes a stand out performer in the accounting world
  • What’s coming up for progressive accounting firms over the next few years with regards to technology
  • The role of Sage in serving the accounting industry
  • How equipped are Sage to withstand the competitive approach from Xero and Intuit?
  • Wise advice for leaders in accounting firms who have to drive change
  • High performance habits are what will dictate your future success
  • Why it’s a really exciting time to be in the accounting profession (disruption PLUS opportunity

In addition to being a regular keynote and session speaker at industry conferences, Jennifer made the Accounting Today Top 100 Most Influential People in Accounting consecutively for the last eight years, was on CPA Practice Advisor’s Top 40 Under 40 list for six consecutive years, and has been named one of the Top 25 Most Powerful Women in Accounting for the last five years running, as recognized by CPA Practice Advisor. To contact Jennifer:

 LinkedIn or on Twitter or  Liked your Top 100 Club Podcast Interview with Rob Brown" target="_blank">email her directly>>

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.