Episode 90

Valuable Planning & Forecasting Insights for Accountants

Laura Landmark is the co-founder of Mantle Analytics, which offers clients business insights and reporting in real-time with integrations, budgeting, dashboards and KPIs. This driver based forecasting keeps businesses future-focused and uses technology to drive value creation. Shownotes:

  • The accounting world is in a very exciting place right now, although it's make or break for many accountancy firms
  • How good are accountants at coping with the change and disruption currently happening in their world?
  • Accountants need to be tech savvy, but more importantly to be aware of what the tech can do
  • One of the biggest challenges with tech in the accounting world is getting apps and platforms to talk to each other
  • Why automation is so important for accountants when producing reports for their clients
  • A fundamental mistake accounting firms make with tech adoption is not thinking through the strategic case for their choices
  • Too many accounting firms think they can choose and implement the necessary tech 'inhouse'
  • Clients don't always know what they want from their accountant until they meet the right one
  • Clients often say they want a proactive accountant who will support them, care about their business and guide them
  • The right technology frees up the accountant to focus on the relationship with the client
  • How technology gives accountants the power of both leverage and scale (listen to this if you don't know the difference)
  • Two great examples of how mastering the technology and reporting by bringing in experts can make life so much easier for accountants and their clients
  • 5 questions that accountants should ask themselves in trying to best serve their clients
  • Shout out to pricing genius Rhondalynn Koralak, who has been on the Accounting Influencers podcast twice before.

Laura Landmark on the Accounting Influencers podcast with BD Academy founder Rob Brown

Laura loves walking, listening to podcasts, good food and wine. A creative person, she taught herself to make jewellery and in her late teens patented hair accessories. You can reach her here...

Laura on LinkedIn

Call her on +47 40555752

Check out her website here

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Accounting Voices Podcast
Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

Listen for free

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.