Valuable Planning & Forecasting Insights for Accountants - Accounting Influencers Podcast

Episode 90

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Published on:

20th Feb 2020

Valuable Planning & Forecasting Insights for Accountants

Laura Landmark is the co-founder of Mantle Analytics, which offers clients business insights and reporting in real-time with integrations, budgeting, dashboards and KPIs. This driver based forecasting keeps businesses future-focused and uses technology to drive value creation. Shownotes:

  • The accounting world is in a very exciting place right now, although it's make or break for many accountancy firms
  • How good are accountants at coping with the change and disruption currently happening in their world?
  • Accountants need to be tech savvy, but more importantly to be aware of what the tech can do
  • One of the biggest challenges with tech in the accounting world is getting apps and platforms to talk to each other
  • Why automation is so important for accountants when producing reports for their clients
  • A fundamental mistake accounting firms make with tech adoption is not thinking through the strategic case for their choices
  • Too many accounting firms think they can choose and implement the necessary tech 'inhouse'
  • Clients don't always know what they want from their accountant until they meet the right one
  • Clients often say they want a proactive accountant who will support them, care about their business and guide them
  • The right technology frees up the accountant to focus on the relationship with the client
  • How technology gives accountants the power of both leverage and scale (listen to this if you don't know the difference)
  • Two great examples of how mastering the technology and reporting by bringing in experts can make life so much easier for accountants and their clients
  • 5 questions that accountants should ask themselves in trying to best serve their clients
  • Shout out to pricing genius Rhondalynn Koralak, who has been on the Accounting Influencers podcast twice before.

Laura Landmark on the Accounting Influencers podcast with BD Academy founder Rob Brown

Laura loves walking, listening to podcasts, good food and wine. A creative person, she taught herself to make jewellery and in her late teens patented hair accessories. You can reach her here...

Laura on LinkedIn

Call her on +47 40555752

Check out her website here

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.