Cash Flow Systems & Growth Strategies for Accounting Firms - Accounting Influencers Podcast

Episode 105

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Published on:

4th Jun 2020

Cash Flow Systems & Growth Strategies for Accounting Firms

Ron Saharyan is an expert in sales processes/systems, hiring, scaling, and operations. He started Profit First Professionals in 2014 with Mike Michalowicz. He has since certified and taught Profit First to hundreds of accounting, bookkeeping and coaching firms globally.

Whether a newer business or a 100-year-old firm, Ron has taught firm owners how to properly experience, practice, implement, monetize and share Profit First with their customers. He is an expert in value pricing and has created the Profit First Value Pricing Curriculum. Shownotes:

  • The Profit First methodology that came out of the 'envelope budget' approach
  • A behavioral cash flow system that goes against how businesses have been taught for years
  • Two reasons why profit is so important in a business
  • Why accountants and bookkeepers are in a very strong position right now
  • Two mistakes accounting firms make which stop them from growing
  • How accounting firm business models are changing and what's driving that change
  • Why most accounting firms growing on compliance are an algorithm away from being obselete
  • The reasons why accountants are good at learning but struggle with changing and being coachable
  • Breaking down the Profit First methodology of sales-profit=expenses
  • The difference between real revenue and top line revenue in running a business
  • What's wrong with the traditional sales-expenses=profit formula
  • The biggest challenge accountants have with cash flow management
  • The vital role of empathy in changing behaviors of accountants and business owners
  • What stops accountants and bookkeepers from being more 'relatable' to their clients
  • Why it's hard for clients to switch accountants and how to unseat the incumbent firm
  • The one question accountants can ask to be much more empathetic
  • How accountants can protect their time more and avoid 'over-servicing' their clients
  • The one thing accountants must protect to grow and scale their business
  • Practical examples of 3 tier pricing for accountants and bookkeepers
  • What it actually means to scale a business on a commercial and a personal level
  • The rule of '3 and 10' when hiring and growing and how business owners get it wrong
  • What being proactive actually looks like for accountants and bookkeepers
  • The critical questions clients ask themselves in deciding whether to switch from one accountant to another
  • Why change is good and why optimism is the only mindset of any value
  • The profit management blueprint and why accountants who want to add value to clients need to embrace it
  • What will happen to the accountants who can't or won't change

Ron Saharyan of Profit First on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Ron:

Profit First website 

Rob on LinkedIn 

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.