Episode 113

Tips for Accountants to Charge What They’re Worth

Vanessa Ugatti is the author of ‘True Worth’. She helps financial and legal professionals to create a solid foundation to take charge and get paid what they are worth confidently, while creating a healthier work-life balance. Shownotes:

  • Why professional people sometimes struggle with being coached and taking on new ways of thinking
  • Why professional development for accountants is a lifelong process that never really stops
  • The downsides for accountants of not charging what they are worth
  • What might lead an accountant to be resentful of their clients
  • The need for a balance between low and high charge-out rates for accounting professionals
  • The dangers of getting promoted in causing problems with what you charge
  • What leads some accountants to under-servicing or over-charging clients
  • Why accounting firms are reluctant to get rid of those poor 'category D' clients
  • The danger for accountants of underestimating fixed fee work
  • What a garage servicing cars can teach accountants about scope creep
  • The proper definition of self-worth when it comes to pricing and accountants
  • How a lack of self worth is similar to imposter syndrome which affects many professionals
  • How to strike a balance between value pricing and time sheets
  • The biggest problems accountants have when it comes to charging fees
  • What leads accountants to underestimating their worth and undervalue themselves
  • The one thing that keeps accountants stuck in old behaviors and ways of thinking

When she’s not working, Vanessa is a great believer in practising what she preaches so incorporates daily meditation and exercise into her schedule. In normal times, live music, restaurants and travel are also important ways for her to enjoy life. You can reach her here...

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.