Tips for Accountants to Charge What They’re Worth - Accounting Influencers Podcast

Episode 113

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Published on:

30th Jul 2020

Tips for Accountants to Charge What They’re Worth

Vanessa Ugatti is the author of ‘True Worth’. She helps financial and legal professionals to create a solid foundation to take charge and get paid what they are worth confidently, while creating a healthier work-life balance. Shownotes:

  • Why professional people sometimes struggle with being coached and taking on new ways of thinking
  • Why professional development for accountants is a lifelong process that never really stops
  • The downsides for accountants of not charging what they are worth
  • What might lead an accountant to be resentful of their clients
  • The need for a balance between low and high charge-out rates for accounting professionals
  • The dangers of getting promoted in causing problems with what you charge
  • What leads some accountants to under-servicing or over-charging clients
  • Why accounting firms are reluctant to get rid of those poor 'category D' clients
  • The danger for accountants of underestimating fixed fee work
  • What a garage servicing cars can teach accountants about scope creep
  • The proper definition of self-worth when it comes to pricing and accountants
  • How a lack of self worth is similar to imposter syndrome which affects many professionals
  • How to strike a balance between value pricing and time sheets
  • The biggest problems accountants have when it comes to charging fees
  • What leads accountants to underestimating their worth and undervalue themselves
  • The one thing that keeps accountants stuck in old behaviors and ways of thinking

When she’s not working, Vanessa is a great believer in practising what she preaches so incorporates daily meditation and exercise into her schedule. In normal times, live music, restaurants and travel are also important ways for her to enjoy life. You can reach her here...

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.