The Role Accountants Play in the World of E-Commerce - Accounting Influencers Podcast

Episode 52

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Published on:

30th May 2019

The Role Accountants Play in the World of E-Commerce

Ali Miller

Alan Wilson is the CEO and founder of Expandly – an eCommerce SaaS solution that is helping accountants across the globe. An entrepreneur in all sense of the word, Alan spends much of his spare time helping out other budding businesses – advising on pitches and investment at accelerator programs including Natwest and Barclays.

Ali Miller is Expandly’s sales director and was one of the first employees at Xero UK. After months of pestering (and bordering stalking) Ali finally succumbed to Alan’s plan that he join the Expandly team (and its foosball table league) as sales director. The rest, they say, is history. Shownotes:

  • The accounting profession is transforming, with almost every business being a digital business
  • How the ‘big three’ of Xero, Sage and QUickbooks are helping to drive the digital evolution
  • MTD is a once in a lifetime opportunity to get everyone online
  • Expandly gives e-commerce sellers the ability to sell on multiple channels no matter what they’re size and get live reporting
  • E-commerce is remote selling and is a lot more than just Amazon and ebay Alan Wilson on the BD Academy Accounting Influencers podcast with Rob BrownAlan Wilson
  • Expandly acts as the glue between e-commerce businesses and platforms like Xero
  • How e-commerce is rapidly changing the way we live and do business
  • The immediacy of e-commerce means people are less bothered about going to buy things on the high street
  • 73% of shoppers buy from multiple channels, although Amazon dominate the market
  • It’s not just the big retailers that sell online – everyone can do it and make good money from it
  • Turnover for e-commerce clients is really high and such businesses really need accountants
  • Some accounting firms really go after e-commerce clients and do well, but others shy away from the complexities
  • E-commerce businesses are much more likely to thrive if they have an accountant who understands the industry
  • The progressive accounting firms who get the cloud and advisory are the ones able to add massive value to their clients
  • The biggest pain point for accountants working with is the sheer volume of transactions
  • The e-commerce market is largely uncatered for by accounting firms
  • The ability to make decisions at speed separates the good accounting firms from the great ones
  • Accounting firms who are on the cloud and understand the ecosystem around it are best placed to offer insight to clients
  • There are 25m global e-commerce businesses or merchants, with 3m really serious players, generating $4tn in sales and growing in double figures
  • Only 15-17% of businesses are online, so e-commerce is only going to get bigger
  • When businesses know how they’re doing ‘in the moment’ it can be much more successful.

'The progressive #accounting firms who get the cloud and advisory are the ones able to add massive value to their clients' says @expandly & @alimillerlive on the Accounting Influencers #Podcast #accountants #accountex…

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Alan Wilson and Ali Miller on the BD Academy Accounting Influencers podcast with Rob Brown

Alan is a Rangers-supporting Scotsman whose pastimes include visiting North Korea and Chernobyl. Interesting facts and claims to fame? Alan’s visited 60 countries, has run two marathons (before they got popular) and twice in his kilt. Ali was England’s under 18’s basketball captain – a story he loves to remind the team when slam dunking the office basketball. www.expandly.com

Ali on Twitter

Alan on Twitter

Alan on LinkedIn

Ali on LinkedIn

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.