the Accounting Influencers Podcast examines the move by some fintech vendors to bypass accountants to deal directly with their clients and control their data - Accounting Influencers Podcast

Episode 32

full
Published on:

19th Oct 2021

Accountancy Extinction - Are Accountants Surplus to Requirements?

Episode 32. In today's news episode, the Accounting Influencers Podcast examines the move by some fintech vendors to bypass accountants to deal directly with their clients and control their data.

Key shownotes include:

◆ The thinking behind some software vendors selling their wares directly to the business owners and cutting out the accountant

◆ How the message to business owners has moved from implicit to more explicit 'get rid of your accountant'

◆ The wrongs done to clients by their accountants that some fintech companies are trying to take advantage of

◆ Why more powerful and highly resourced software vendors have the means to change the marketing narrative about accounting firms

◆ How more direct and persistent 'you don't need an accountant' messages gradually convince accounting clients of a potentially new truth

◆ The folly for business owners of being duped by software sellers into thinking they do not need a professional accountant

◆ Why price sensitivity in compliance will always hurt accountants, meaning they need to step up with advisory services

◆ What accountants and accountancy firms must start doing in conversations with their business clients to remain relevant and needed

NOTE TO LISTENERS:

Martin and Rob love to hear from the show's 5000+ listeners in 138 countries around the world. If you have any questions, suggestions, comments or success stories, just type sayhi.chat/aip into your browser and leave us a quick and easy voice message. We may just feature you on the show!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Influencers Podcast

About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.