Episode 31

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Published on:

18th Oct 2021

The Extinction of Accountants & Tips for Accounting Firm Lead Generation

Episode 31. On this week’s Accounting Influencers Podcast:

➜ News - Martin & Rob discuss "Accountancy Extinction - Are Accountants Surplus to Requirements?" This in the light of recent plays by big software vendors to 'bypass the accountant' and own their clients by trying to make the practitioner irrelevant. Bold but feasible?

➜ Guest Interview Highlights: Henry Waddilove (MD at Novus Business Connections) talks to Rob about the two warning signs in accounting firms that mean external help is needed to create appointments, the most common approaches accounting leaders have to work with their marketing teams and why Why referrals are not always the best source of new business for accountants. Plus lots more.

➜ Rob & Martin offer up practical advice and tips for accounting practitioners on "Here's What Works on Lead Generation & Prospecting New Accounting Clients." With growth being on the agenda of most accounting firms, the need to start conversations with potential new clients in a virtual world has never been more important.

➜ Expert Interview Highlights: Will Farnell (Bestselling Author - The Digital Firm) talks to Rob about who leads the world in digital cloud adoption, why many accountancy firms who claim to be digital are actually just 'playing at it' and the key drivers of digital transformation in accountancy practices. Plus a lot more.

NOTE TO LISTENERS:

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About the Podcast

Accounting Influencers Podcast

Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..

The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.