Episode 31

The Extinction of Accountants & Tips for Accounting Firm Lead Generation

Episode 31. On this week’s Accounting Influencers Podcast:

➜ News - Martin & Rob discuss "Accountancy Extinction - Are Accountants Surplus to Requirements?" This in the light of recent plays by big software vendors to 'bypass the accountant' and own their clients by trying to make the practitioner irrelevant. Bold but feasible?

➜ Guest Interview Highlights: Henry Waddilove (MD at Novus Business Connections) talks to Rob about the two warning signs in accounting firms that mean external help is needed to create appointments, the most common approaches accounting leaders have to work with their marketing teams and why Why referrals are not always the best source of new business for accountants. Plus lots more.

➜ Rob & Martin offer up practical advice and tips for accounting practitioners on "Here's What Works on Lead Generation & Prospecting New Accounting Clients." With growth being on the agenda of most accounting firms, the need to start conversations with potential new clients in a virtual world has never been more important.

➜ Expert Interview Highlights: Will Farnell (Bestselling Author - The Digital Firm) talks to Rob about who leads the world in digital cloud adoption, why many accountancy firms who claim to be digital are actually just 'playing at it' and the key drivers of digital transformation in accountancy practices. Plus a lot more.

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.