The Accounting Influencers Podcast asks whether clients care about accounting qualifications like FCCA or CPA, or they prefer certifications in software - Accounting Influencers Podcast

Episode 72

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Published on:

14th Dec 2021

Accounting Qualifications - Do Clients Really Care You Are FCCA or CPA?

Episode 72. In today's news episode, the Accounting Influencers Podcast asks whether clients care about accounting qualifications like FCCA or CPA, or they prefer certifications in software.

Key takeaways from this episode include:

▶ Asking if and why accountants might lose a potential new client to an unqualified professional

▶ Why a business owners may prefer accountancy support from someone certified in certain software or apps than a qualified CPA

▶ Accountants - when was the last time a potential client factored in your accountancy qualifications as part of their decision to hire you?

▶ Do business clients do any due diligence or research on the credentials of their accounting advisors?

▶ What might happen if general ledger companies and software vendors decide to designate their own professional qualification alongside the accounting ones

▶ What might be the purpose of accounting qualifications of clients themselves don't ask about them or care about them

▶ Whether qualifications in an accounting software package might become more relevant to the buyer than a professional accountancy designation

▶ Who cares most about accounting qualifications (it's not the client!)

▶ The advertising and marketing plays by software vendors to bypass the accountant in reaching the client

▶ Why clients don't care how hard an accountancy degree is or how long a CPA studies to become a professional

▶ What accounting clients actually care about if it's not qualifications

▶ The perceived power of 'certified partner' or 'gold partner' etc with software certifications

▶ Why many accountants see letters after their name and professional qualifications as a comfort blanket and career tool

NOTE TO LISTENERS:

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Martin and Rob love to hear from the show's 7000+ listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.