Anders Liu-Lindberg talks to Accounting Influencers host Rob Brown about the importance of business partnering for accounting and finance professionals... - Accounting Influencers Podcast

Episode 164

full
Published on:

22nd Jul 2021

The Crucial Link Between Accountants & Business Partners

Anders Liu-Lindberg is the co-founder and CMO (Chief Marketing Officer) at the Business Partnering Institute. He owns the largest group dedicated to Finance Business Partnering on LinkedIn with close to 10,000 members. He has ten years of experience as a business partner at the global transport and logistics company Maersk. He is the co-author of the book “Create Value as a Finance Business Partner” and a long-time Finance Blogger on LinkedIn with 60.000+ followers and 130.000+ subscribers to his blog. Selected shownotes:
  • The best definition of business partnering and its impact on value creation in business
  • Where true influence and impact really comes from in a professional role
  • How the word 'influence' has changed over the years and what truly defines an influencer
  • What separates the hype and social media following from the genuine influencers in a profession
  • The number one thing accountants must do to become a better business partner in their firms
  • The main difference between strategic partnerships/commercial alliances and business partnering
  • The reasons silos exist in firms and why accountants are best placed to break down departmental barriers
  • Why communication is the top attribute for effective business partnering in professional firms
  • The value of identifying the key priorities of stakeholders in your accounting firm, both internal and external
  • Best practice tips for external partnering with clients, customers and introducers
  • What stops finance and accounting professionals from becoming good communicators and business partners
  • How  a doubling of rate of automation in transactional finance is affecting accounting professionals
  • Why some skills cannot be learned overnight but must be mastered over time and by developing longer term habits
  • How the 70-20-10 principle of upskilling and learning affects change programs for accounting firms
  • The role of learning journeys to develop people in professional firms
  • What finance and accounting professionals must to become more valuable in a virtual world
  • Top tips for professionals to develop commercial awareness and business acumen
  • A positive spin on the term 'creative accountants'
  • The biggest reason accountants should think more entrepreneurially
  •  Are we asking too much of today's finance and accounting specialists with technical AND people skills?
  • What accounting leaders must do to develop a culture of coaching and learning in their firm
  • The benefits of accountants investing in themselves and their skills outside their chargeable hours
  • The importance of accountability to push accountants to develop their own networks and careers
  • What accountants should be doing to be more involved in making key business decisions in firms
  • What's coming up for accounting and finance professionals who want to move up the value chain.
Connect to Anders on LinkedIn (apologies for background sound - the joys of recording live!)
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Influencers Podcast

About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.