Rob Brown of Accounting Influencers interviews professional services marketing expert Jo Edwards on ways to help accounting firms win lots more business... - Accounting Influencers Podcast

Episode 165

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Published on:

29th Jul 2021

Digital Marketing Fundamentals for Growing Accounting Firms

Jo Edwards is the principal of JE Consulting, who provide marketing assistance to accountancy and legal firms. She has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small. She has a particular specialism in preparing and delivering internet and social media strategies to clients. Jo and her team’s hands-on approach to marketing has helped many firms both in the UK  and internationally to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programs. Selected shownotes:
  • What has enabled the accounting profession to cope incredibly well in these tough times
  • Where some accounting firms have fallen short in serving their clients during the pandemic
  • How some accounting firms have won new business from competitors who have not been proactive
  • How Covid has changed marketing approaches for growing accounting firms
  • What some accounting firms have done to be more 'findable' in competitive marketplaces
  • The need for different channels for accountants to reach the clients and prospects they desire
  • What is happening to more traditional marketing approaches like PR, direct mail and event sponsorship
  • The ideal blend of lead generation vz brand awareness activities for an accounting firm
  • Who drives the marketing agenda and activities in an accountancy practice
  • The benefits of a 'marketing induction' session when onboarding new accounting firm staff
  • How social media has changed the game for accountancy professionals in recent years
  • The three categories of content that accountants should be sharing on social media
  • The secret ingredient in social media posts that get the maximum engagement
  • How LinkedIn has re-established itself as a professional network building platform for accountants
  • The vital role of research and proprietary insights for accounting firm marketers
  • An example of a small marketing budget generating many leads for an accounting firm
  • Why it's harder for accounting firms to differentiate from competitors and how to stand out
  • Tips for generating leads quickly for accountants, but the downsides of doing so
  • What's coming up for growing accounting firms with technology and digital trends.
When not working, Jo loves her dog, Rabbit, walking, swimming and boxing. She is heavily involved with the City of London and is a Liveryman in the Worshipful Company of Marketors and Freeman of the City of London. Her guilty pleasures are Pret Vanilla Latte and watching Masterchef (even though she's a lousy cook!) Connect with Jo on LinkedIn Check out JE Consulting
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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.