Accounting Influencers Podcast | The Benefits of Data Analytics for Accounting Firm Growth - Accounting Influencers Podcast

Episode 146

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Published on:

18th Mar 2021

The Benefits of Data Analytics for Accounting Firm Growth

Jeremy Clopton led the Big Data & Analytics and Digital Forensics practices in one of the top accounting firms in the US. He created the SQ Method, a framework designed to help firms overcome challenges and more successfully leverage technology and move firms forward. He is a faculty member for the Association of Certified Fraud Examiners and believes in data and technology's potential to transform firm practice management, leadership, and culture. Shownotes:

  • What data analytics actually means for accounting firms
  • How accounting deals with more data from both clients and firms than most other industries
  • How the game of data analytics in accounting has changed over the years
  • Why excel is a data analytics tool, even though it may not be the best one
  • How big data is now so overwhelming for accountants and how they can deal with it
  • The power of asking the right questions before analysing data properly in accountancy firms
  • The power of story-telling for accountants to make data come to life
  • How different stakeholders in the accounting set up need different things from the same data
  • The role technology plays today in analysing huge amounts of data
  • The number one area data analytics can help accounting firms be more profitable and efficient
  • The possibilities for accounting firms of establishing new service lines with data analytics
  • Where accountants should get started in adding data analytics as a service to their clients
  • The importance of measuring progress towards objectives, KPIs, goals and targets using data
  • Who should be playing with the data in an accounting firm - the tech people or the fee earners?
  • The big mistake accountants make in falling short as advisors with the data they produce
  • The trap of over-complicating data analytics and not communicating the key actions
  • Words of encouragement for leaders in accounting firms who want to drive a better data analytics agenda

Jeremy is also passionate about employee engagement and the value brought by each generation in the workforce. An avid reader, he says Patrick Lencioni, Brené Brown, Daniel Pink, and Scott Berkun have influenced his leadership style. Beyond books, he is a fan of TED curated content and cites Shonda Rhimes' TED2016 talk 'My Year Of Saying Yes To Everything' as one of the most influential talks of his career. Outside of work, Jeremy enjoys spending time with his wife, Katie, three innately curious daughters, a lazy golden retriever, and two energetic toy Australian shepherds. He enjoys running, golf, and helping his wife run a non-profit organization. Contact him here:

Website and blog

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.