Accounting Influencers Podcast | Why Authority Is Important for Accounting Professionals - Accounting Influencers Podcast

Episode 147

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Published on:

25th Mar 2021

Why Authority Is Important for Accounting Professionals

Rob Brown is a former high school maths teacher and now founder of the Business Development Academy, which trains busy accountants and similar service professionals to be confident, effective work winners. He speaks internationally on growth, succession, trust, likeability, reputation, collaboration, mental resilience and sales for professional firms and networks.

He is also in demand as an online an and in person chair, moderator, interviewer, MC and event host for conferences and virtual events internationally. Rob is the bestselling author of Build Your Reputation (Wiley) and his TED talk ‘The Personal Brand of You’ has been viewed 250K times on Youtube.

He hosts the popular weekly Accounting Influencers podcast that interviews a range of influencers, vendors and experts who serve the accounting community to ask what makes the good firms and accountants great. Selected shownotes:

  • Announcing the launch of a monthly slot for show host Rob Brown on Accounting Influencers to round up wisdom from the show's expert interviewees
  • Upcoming podcast themes, including future proofing your career and your firm, post covid recovery strategies, client experience, loyalty, changes in the buyer journey, positioning and pricing of your services, opening up new services and markets, winning new business and standing out in competitive environments
  • How covid has magnified the good and the bad in accounting firms
  • The difference in accounting firms who have stepped up and those who have slipped behind
  • The two things the best accounting firms have invested in during the pandemic, and continue to do so to accelerate their recovery
  • How some accounting firms got their communication and thought leadership all wrong when covid hit the world
  • The upsides of the pandemic and what many firms got right to make the most of a tough situation
  • The downsides that nobody could really avoid, including mental health, zoom fatigue, lack of human contact and deterioration of 'in person' social skills
  • The outlook for the accounting profession globally in what is likely to be a very tough 2021
  • Where the opportunities will be for accountants and their firms in the next 12 months
  • Why growth and recovery are now top of the agenda in the boardrooms of accounting firms
  • Shout out to the Accounting Leaders podcast which interviews managing partners and heads of functions in large accounting firms, plus leaders of global accounting networks/alliances/associations to talk about their journey, their leadership and career stories and their take on what's happening in the accounting world right now.
  • Access free 30 min video training: Winning Business in Tough Times>>

Contact Rob here:

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.