Mark Lloydbottom shares with Accounting Influencers show host Rob Brown his best management insights and job profitability tips for accounting firms... - Accounting Influencers Podcast

Episode 169

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Published on:

26th Aug 2021

Management Insights & Job Profitability Tips for Accountants

Mark Lloydbottom is an experienced and acclaimed lecturer to the accounting profession. He lectures across Europe and South Africa on his specailised topics of strategy, marketing and personal development for accounting firm. His body of work comprises many management and marketing program, and he is a lead team member at PracticeWEB, the UK's leading provider of hosted content for accounting firm's websites. Mark has written a range of books for the accounting profession and for Crown including Clients 4Life (for accountants), Your Money Counts (with co author Howard Dayton), The Money Devotional and Biblical Finance (co authored with Tim Segedin). Selected shownotes:
  • How the world's largest shared content system for accountants PracticeWeb was born
  • The opportunity that technology offers for the accounting profession if handled properly
  • The biggest threats to the accounting profession if firms do not step up
  • The succession challenges faced by accounting firms who will have to pay out big sums to older exiting partners
  • Why changing the accounting firm model is vital to attract new entrants to the profession
  • The problems with a hybrid model of working for accounting firms and their people
  • What good practice looks like for leadership and management roles in accounting firms
  • What prevents some accountants from being coachable and upskilling like they need to
  • Answering the question 'who is your best client?' for accountancy professionals
  • The challenges that a compliance heavy business model brings to accounting firms
  • The reasons accounting firms shun advisory and place over-emphasis on compliance work
  • Why most accounting firm partners spend only 5% of their time on non-compliance work
  • The critical difference between compliance and advisory work for accountants
  • What the best accountants do routinely that the average ones don't to serve their clients
  • What is going to drive up to 90% of the work accounting firms do in coming years
  • Why there are less people coming into the accounting profession (hint - it's not exciting enough!)
  • Whether accountants deserve the 'trusted advisor' mantle in today's competitive world
  • How the accounting profession is losing lots of clients and what they can do about it
  • Who truly has the ear of accountants and who the accounting profession should be listening to
  • How the burden of regulation hinders the accounting profession
  • What accountants can find on the Ignite Practice Management website
  • What accounting firm leaders must do to keep their skills up to date in serving their firms
When not working, Mark heads up the Compass ministry in the UK which teaches how finances should be managed according to the Bible. There are over 2300 verses in the Bible about how we should handle our money, wealth and possessions. Connect to Mark on LinkedIn Ignite Practice Management website
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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.