Martin Bissett and Rob Brown discuss what makes a genuine accounting or fintech influencer in a world of hype, plus a preview of the new look podcast... - Accounting Influencers Podcast

Episode 170

full
Published on:

1st Sep 2021

What Truly Makes a Genuine Accounting or Fintech Influencer

Martin Bissett is THE trusted adviser to accounting leaders and future leaders internationally. He creates professional communities for fintech vendor partners as well as a range of accounting networks, associations and alliances. He is a knowledge partner to accounting influencers globally and has authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies. He has spoken to audiences from over 40 nations on 4 continents and is retained by AccountingWeb and the International Accounting Bulletin as a judge of their prestigious awards. He writes for AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One, and has much to say on helping the accounting profession adopt an advisory role towards clients by moving away from compliance in order to create sustainable businesses, high levels of financial literacy in SMEs and therefore take the financial pressure off SME owner’s home lives. Selected shownotes:
  • Preview of a special relaunch of the Accounting Influencers Podcast
  • How the definitions of influencer, guru and expert has changed over the years
  • The vital role of micro-influencers in the accounting and fintech world
  • Shout to tax expert Rebecca Bennyworth as a true accounting influencer
  • The critical definition of a thought leader and how it differs from an influencer
  • What makes somebody an expert rather than a mere influencer
  • The kinds of influencers in accounting fintech, like practitioners, vendors, networks, regulators and writers
  • Who should accountants be listening to if they want to develop professionally and stay informed
  • Questions accountants and accounting/fintech event organisers should ask to scrutinise the true expertise of so-called experts
  • Why it's easier now for firms, networks and event organisers to do due diligence on potential experts and speakers to check track record
  • The different motivations of so-called influencers in putting out social media messages and content
  • The difference between results and recognition for some influencers
  • The downsides of accountants not being able to discern the relevant insights from true influencers vz believing the hype
  • Whether accountants have become more or less lazy in keeping up to date with softer skills and commercial acumen over the years
  • Advice for accountants to prove which accounting or fintech influencers are the real deal or false prophets
  • Where the opportunities for accounting firms are serious about developing their people and listening to the right influencers and experts
Connect to Martin on LinkedIn Connect to Rob on LinkedIn
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Accounting Influencers Podcast

About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.