Practical Marketing Wisdom for Progressive Accounting Firms - Accounting Influencers Podcast

Episode 48

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Published on:

2nd May 2019

Practical Marketing Wisdom for Progressive Accounting Firms

Amanda C Watts

Amanda C. Watts is the creator of the Velocity programme for CPAs and accountants. Velocity is a structured 3-step marketing and sales programme based on the best selling book The Pioneering Practice. By helping firms to clearly understand and communicate the value they provide they transform their positioning, remove their competition and generate higher revenue with fewer clients. She can take an average fee of £3k to £10k a year and beyond.

Amanda has been in marketing and sales for 26 years and has won awards for her training programmes. She is the author of two best selling business books: Escape, the Definitive Guide To Becoming A Freedompreneur®, and The Pioneering Practice. She has been featured in The Guardian, The Telegraph, spoken at Quickbooks Connect and Accountex London. Shownotes:

  • To go from good to great, accounting firms need to make it all about relationships
  • Accountants have been labelled over the years as not people oriented but too technical
  • Anyone, even accountants, can program their mindset with the right attitude and coaching
  • Accountants who don’t like the term ‘trusted advisor’ can’t come up with a better alternative
  • For accountants, sales and marketing means attracting, connecting with and converting your ideal clients
  • Why the accounting profession is so exciting right now, with ripe opportunities to give, grow and get
  • Accountants are better than business coaches because they understand the numbers
  • Two biggest challenges for growing accounting firms – tech and staff
  • What ‘focus’ looks like for marketing savvy accountants
  • Three things an accountant should look for in an ideal client
  • The wisdom of changing niches every few years
  • The savvy accountants are using more sophisticated marketing techniques vz a few years ago
  • Worst advice being given to accountants at the moment is on pricing
  • The best hiring policy to attract good people is through culture and how much fun it is to work for you
  • Shout to out Alex Falcon Huerta – what she gets her staff doing most of the time
  • A major source of confidence is gumption – just closing your eyes and going for it!
  • The ‘advisory conversation’ has been going on too long with very little change
  • The two biggest reasons why accountants fear change
  • No amount of marketing will bring you business – you have to start having conversations off the back of it

Amanda C Watts on the BD Academy Accounting Influencers podcast with Rob Brown

 

Amanda lives in Surrey with her husband Matthew, two children and her cat named Cat. She has a passion for different cultures and loves travelling the world. To learn more about Amanda and her work, visit www.twentytwo.agency or contact Amanda:

Phone +44 (0)1883 317 369

LinkedIn: https://www.linkedin.com/in/amandacwatts

Twitter: @amandacwatts

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.