Creating Compliance & Advisory Growth for Accountants - Accounting Influencers Podcast

Episode 110

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Published on:

9th Jul 2020

Creating Compliance & Advisory Growth for Accountants

Damien Greathead has more than a decade of experience in cloud accounting, change management and marketing, specifically working with accountants and bookkeepers. Until recently, Damien led Receipt Bank global thought leadership program and customer marketing. He is now Head of Marketing at Practice Ignition. Earlier in his career, he was the Director at the consulting group 2020 Group USA which was acquired by Panalitix in 2016. Today he helps accountants and bookkeepers across the world drop the data entry and do more of what they love. Shownotes:

  • Shout out to 'powerhouses in the accounting profession' Ric Payne, Ron Baker, Chris Fredericksen and Paul Dunn
  • How the 20-20 accounting firm membership group was set up
  • Why the accounting profession is a phenomenal place to be right now
  • How accountants cope with change as a group
  • The power of momentum for accountants in dealing with change and disruption
  • Big up to Chad Davis about what makes the good accountants great
  • The power of the 'action after review' that leads to constant improvement in accounting firms
  • The rise of the smaller more nimble virtual accounting firms who recruit globally and are comfortable in a 'remote' world
  • An example of a virtual accounting firm that has clients globally with no premises and now employees 60+ people
  • Why making good money is actually one of the biggest challenges for accounting firms who want to grow
  • Accounting leaders - how do you balance what you need from your firm right now vz what you want it to produce in the future?
  • Fast growing accounting firms go one vital step further than just adopting new technology
  • Why bookkeeping as a monthly process is simply not efficient these days
  • New technology integrated into old ways of doing things has adverse effects on workflow and KPIs in accounting firms
  • Value pricing vz fixed pricing considerations for accountants
  • Why compliance is definitely not dead and why it's actually the perfect 'foot in the door' for accountants
  • Why it's up to the individual accounting firm to define what advisory services mean to them and then their clients
  • Best practice tips to deliver more successful advisory services in your accounting firm
  • What the good accountancy firms are doing well with differentiating and marketing themselves
  • What actually makes accountants phenomenal sales people if they reframe what selling actually means
  • Why accountants are great at sales but shocking at marketing
  • How accountants can more easily create engaging content which will will them more business and new clients
  • Shout out to great marketing from Andrew Wall, Carla Caldwell and Ryan Lazanis
  • The importance of small changes that build big momentum
  • What's coming up in the accounting profession over the next few years
  • Inspirational lessons learned from doing ironman triathlons, the New york marathon and swimming from Alcatraz

Damien Greathead on the Accounting Influencers podcast with BD Academy founder Rob Brown

When he’s not working, Damien has Escaped from Alcatraz several times and has a few ironman triathlons under his belt. You can reach him here...

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.