Growth Insights for Accounting Firms in Tough Times with Gale Crosley and Rob Brown - Accounting Influencers Podcast

Episode 124

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Published on:

15th Oct 2020

Growth Insights for Accounting Firms in Tough Times

Gale Crosley was selected one of the 10 Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST for the fourteenth year, and one of the Top 100 Most Influential People in Accounting by Accounting Today for the thirteenth consecutive year. She consults with mid-market accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues.

Gale’s 35 plus years of experience features a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Shownotes:

  • Why the most significant changes in the accounting profession have occurred in the last 5-7 years
  • How growth and technology are connected in the accounting world
  • How the cloud really changed the game for accounting firm growth
  • What is stopping accounting firms from innovating and adopting new technology
  • How the covid world has impacted further the deep changes that were happening in professional firms
  • How accountants and CPAs cope with change compared to the rest of the world
  • How covid has affected the technology firms rely on to grow revenue
  • Why accountants no longer have to be face to face with prospects to win new business
  • Why the networking and referral approach to winning business is outdated
  • The new phase of referral generation for accountants and CPAs in a covid world
  • How a growth consultant transforms an accounting firm
  • The key skills many accountants lack in moving from technicians to consultants and advisors
  • Who the real competition are for accounting firms who want to grow
  • The areas where accounting firms are losing market share and missing out on growth due to external competition
  • The danger signs of complacency with accounting firms behaving like fat cats
  • Shout out to Bill Reeb and Tommye Barie of the Success Institute


Contact Gale here:

Website and blog

Gale on LinkedIn

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.