Episode 124

Growth Insights for Accounting Firms in Tough Times

Gale Crosley was selected one of the 10 Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST for the fourteenth year, and one of the Top 100 Most Influential People in Accounting by Accounting Today for the thirteenth consecutive year. She consults with mid-market accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues.

Gale’s 35 plus years of experience features a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Shownotes:

  • Why the most significant changes in the accounting profession have occurred in the last 5-7 years
  • How growth and technology are connected in the accounting world
  • How the cloud really changed the game for accounting firm growth
  • What is stopping accounting firms from innovating and adopting new technology
  • How the covid world has impacted further the deep changes that were happening in professional firms
  • How accountants and CPAs cope with change compared to the rest of the world
  • How covid has affected the technology firms rely on to grow revenue
  • Why accountants no longer have to be face to face with prospects to win new business
  • Why the networking and referral approach to winning business is outdated
  • The new phase of referral generation for accountants and CPAs in a covid world
  • How a growth consultant transforms an accounting firm
  • The key skills many accountants lack in moving from technicians to consultants and advisors
  • Who the real competition are for accounting firms who want to grow
  • The areas where accounting firms are losing market share and missing out on growth due to external competition
  • The danger signs of complacency with accounting firms behaving like fat cats
  • Shout out to Bill Reeb and Tommye Barie of the Success Institute


Contact Gale here:

Website and blog

Gale on LinkedIn

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.