Tips to Help Accounting Firms Gain ROI from Marketing with Mike Crook and Rob Brown - Accounting Influencers Podcast

Episode 125

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Published on:

22nd Oct 2020

Tips to Help Accounting Firms Gain ROI from Marketing

Mike Crook is the Managing Director of the award-winning marketing agency PracticeWeb which has worked exclusively with accounting firms for more than 20 years. Under his leadership, PracticeWeb has gone from strength to strength, from winning awards for their results focused digital marketing, to entering into powerful partnerships with fintech firms and with the ACCA.

Mike has almost two decades of experience under his belt as a digital marketing and business transformation strategist, with clients including HSBC, Zurich Financial, Peugeot and Triumph Motorcycles. He is an expert in every aspect of digital marketing from brand building to website development, with a particular interest in the power of market research, test driven marketing and data to deliver results. Shownotes:

  • How marketing has changed to become more complex and more data driven over the years
  • The downside for buyers in the B2B space who are hit with so many marketing messages from professional firms
  • What marketing actually means for accounting firms and what good marketing should do
  • What you need to be the best choice for people looking for your services
  • How much professional firms rate marketing and where it lies as a priority for most accountants
  • The biggest excuse accounting firms give for not investing in marketing, and how it doesn't hold up under scrutiny
  • Why accounting firms who claim to grow by referral might be making a big mistake
  • What accounting firms get wrong when it comes to investing in marketing, and where money gets wasted
  • How some marketing agencies and experts sell their services and methods as silver bullets but with one important thing missing
  • The dangers for accounting firms of of starting a marketing campaign or strategy and thinking short term only
  • What accounting firms are missing out on by not investing in digital marketing
  • How inhouse marketers in accounting firms struggle to internally sell the benefits of marketing
  • The steps to turning marketing into tangible targets and activities
  • The advantages of being data driven with digital marketing for accounting firms
  • Why the smart accounting firms invest in marketing earlier rather than later
  • Key considerations for an accounting firm to hire in external marketing resource and expertise to grow
  • How the marketing strategy acts as a roadmap for accounting firms to execute on for growth
  • How everyone in a professional firm can contribute to the marketing efforts

Mike Crook on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Mike here:

Website and blog

Mike on LinkedIn

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.