21st Century Marketing Strategies for Top Accounting Firms - Accounting Influencers Podcast

Episode 103

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Published on:

21st May 2020

21st Century Marketing Strategies for Top Accounting Firms

James Molfetas is a chartered accountant who left the accounting profession in 2011 to concentrate on internet marketing. Today he coaches accountants how to get a minimum of 2 new clients every month by using his proprietary “Regular Accounting Client Blueprint”. James is the CEO and Founder of the training sand sales funnel implementation company, Regular Clients.

James in an international number one best-selling author of marketing books helping accountants to get more clients and sell more products and services by leveraging the internet. In his 30-year financial career, he was a financial director in both private and listed companies as well as a partner in a small 3-partner audit practice. Shownotes:

  • "If your accounting firm is not on the internet, you'll be out of business"
  • How the internet has changed the game for how accountants and accounting firms market themselves
  • The first thing a buyer or prospect will do if they want a new accountant or advisor
  • The trap of compliance - it might be where the money is for many accountants, but it's actually just a commodity
  • How digital disruption has hit the accounting profession harder than any most others
  • The important things accountants must do in today's competitive marketplace
  • How the cloud has given accountants a new lease of life, even though it presents an even bigger problem for them
  • Why it's actually easier for an accountant or accounting firm to differentiate themselves than ever before
  • The vastly different attitudes to the internet with older and younger accountants
  • How bookkeepers are taking over what more qualified accountants used to do, with drastic consequences for accounting firms who do not evolve
  • The increasing trend of accounting firms putting their prices on their website
  • The number one reason accountants must move into the cloud and prioritise advisory
  • True or false - some accountants don't even talk to clients face to face any more?
  • What accountants must to to reduce the cost of new client acquisition
  • The big problem accounting firms have when they rely on word of mouth for new business
  • Why accountants are at a disadvantage to other professions when it comes to their professional qualifications
  • The downsides for accountants if they are not prepared to niche or specialise in targeting certain clients
  • Tips for accountants who need to help prospects switch from their incumbent advisors
  • The critical factor that is making clients more likely to switch accounting firms
  • What should be the ultimate goal when accounting firms source a new clients online
  • Why for most accountants, LinkedIn is the natural digital platform to be on

James Molfetas on the Accounting Influencers podcast with BD Academy founder Rob Brown

When he's not working, James loves performing magic tricks for his two kids. He also used to be a provincial chess player in his youth.

Contact James:

James' website 

James on LinkedIn 

Email James

Phone number: 2711 - 452 - 5682

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.