Episode 102

How Accountants Can Be More Trusted, Credible & Memorable

Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.

Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.

Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.

Shownotes:

  • The big difference between accounting firms and other businesses
  • Why accounting firms struggle to differentiate themselves against their competition
  • The consequences of lower trust for accountancy firms, particularly with lost revenues
  • The factors that make an accounting brand more credible and believable
  • The power of shareable client experiences to build credibility for accounting firms
  • How word of mouth has changed over the years, especially with the online world
  • How advertising saturation makes it hard for accounting firms to market themselves
  • Few accounting firms personalise their client experience and thus don't make them feel special
  • The power of personalisation to increase word of mouth in accounting clients
  • Does your waiting room experience make or break what clients are saying about your accountancy firm?
  • Following processes can sometimes go against a memorable client experience for accountants
  • The need for accountants to take risks to be more memorable and credible with their clients
  • The importance of keeping promises to develop high levels of trust and loyalty
  • The critical ingredient that makes a referral much easier to make for an accounting client
  • What to do as an accounting firm when your competition make the same claims as you
  • The role of the 'red box' in giving accounting firms a competitive edge
  • Identifying the critical touch points in the accounting firm customer or client journey
  • A very simple thing that takes massive advantage of critical moments of truth with clients
  • The power of lifetime client value in accounting firm success

 

Nathan Littleton on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Nathan:

Nathan's website 

Nathan on LinkedIn 

Email Nathan

Nathan on Twitter

Phone number: 07708029038

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Accounting Voices
Accounting Voices
Accounting Voices is a senior conversation platform for accounting firm leaders navigating AI, private equity, consolidation, talent pressure and relevance.

Listen for free

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.