How Accountants Can Be More Trusted, Credible & Memorable - Accounting Influencers Podcast

Episode 102

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Published on:

14th May 2020

How Accountants Can Be More Trusted, Credible & Memorable

Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.

Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results.

Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.

Shownotes:

  • The big difference between accounting firms and other businesses
  • Why accounting firms struggle to differentiate themselves against their competition
  • The consequences of lower trust for accountancy firms, particularly with lost revenues
  • The factors that make an accounting brand more credible and believable
  • The power of shareable client experiences to build credibility for accounting firms
  • How word of mouth has changed over the years, especially with the online world
  • How advertising saturation makes it hard for accounting firms to market themselves
  • Few accounting firms personalise their client experience and thus don't make them feel special
  • The power of personalisation to increase word of mouth in accounting clients
  • Does your waiting room experience make or break what clients are saying about your accountancy firm?
  • Following processes can sometimes go against a memorable client experience for accountants
  • The need for accountants to take risks to be more memorable and credible with their clients
  • The importance of keeping promises to develop high levels of trust and loyalty
  • The critical ingredient that makes a referral much easier to make for an accounting client
  • What to do as an accounting firm when your competition make the same claims as you
  • The role of the 'red box' in giving accounting firms a competitive edge
  • Identifying the critical touch points in the accounting firm customer or client journey
  • A very simple thing that takes massive advantage of critical moments of truth with clients
  • The power of lifetime client value in accounting firm success

 

Nathan Littleton on the Accounting Influencers podcast with BD Academy founder Rob Brown

Contact Nathan:

Nathan's website 

Nathan on LinkedIn 

Email Nathan

Nathan on Twitter

Phone number: 07708029038

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.