Revolutionising the Accounting Software Landscape - Accounting Influencers Podcast

Episode 42

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Published on:

21st Mar 2019

Revolutionising the Accounting Software Landscape

Mark Edmondson

Mark Edmondson has been at the cutting edge of accounting technology for over 10 years. As a specialist in the use of technology within compliance and advisory services, he is the brainchild behind the software company Inflo.

Mark created Inflo to help firms of all sizes improve team productivity and the quality of work as well as create a stronger value proposition to increase fee income from existing and new clients. Inflo is a next-generation accounting software that offers firms of all sizes access to innovative and emerging technology. It uses data to transform accountants into trusted business advisors.

His subject matter expertise gives him a unique perspective on the profession as his team works closely with accounting firms, professional bodies, and other key stakeholders around the world to take full advantage of emerging technology trends. Shownotes:

  • The moment cloud computing became a real viable mainstream option for accountants
  • The other current and future trends accountants need to consider besides cloud computing
  • Why creative accounting is a new viable and ethical approach to business, and something all accountants should consider
  • Technology gives accounting firms a capability to offer clients something they haven’t had before, allowing them to be more innovative and more advisory in nature
  • The pitfalls for accounting firms of having a ‘point solution’ to technology and software, rather than strategic approach
  • How accounting firms can best differentiate from their competition
  • How he identified a gap in the accounting industry and co-founded Inflo to solve this
  • How traditional compliance is dying in accounting firms and what accountants can do to evolve it
  • Why selling can be awkward for accountants and how to sell without being a salesman
  • Why he hates ‘disruptor’ as a title: ‘We’re trying to enable the profession to improve with better technology and better techniques.
  • The downsides of waiting for things to improve when it comes to accountants embracing technology.

Mark has 2 little girls so he spends any free time with his family. He’s a big NFL fan, he supports the Atlanta Falcons. To check out Inflo, go to www.inflosoftware.com or to contact Mark:

Phone (44) 7780 447 277

LinkedIn: https://www.linkedin.com/in/mark-edmondson-inflo

Twitter: @Markedmondson7 and @InfloSoftware

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Shownotes prepared by Serena Ryan, digital marketing guru to accounting firms globally, and specialist Facebook ads strategist. She is founder of Serena Dot Ryan and has more than 20 years experience in customer service and professional roles. If Serena is not working or on the tennis court, she’s enjoys spending time with her family.

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.