Episode 42

Revolutionising the Accounting Software Landscape

Mark Edmondson

Mark Edmondson has been at the cutting edge of accounting technology for over 10 years. As a specialist in the use of technology within compliance and advisory services, he is the brainchild behind the software company Inflo.

Mark created Inflo to help firms of all sizes improve team productivity and the quality of work as well as create a stronger value proposition to increase fee income from existing and new clients. Inflo is a next-generation accounting software that offers firms of all sizes access to innovative and emerging technology. It uses data to transform accountants into trusted business advisors.

His subject matter expertise gives him a unique perspective on the profession as his team works closely with accounting firms, professional bodies, and other key stakeholders around the world to take full advantage of emerging technology trends. Shownotes:

  • The moment cloud computing became a real viable mainstream option for accountants
  • The other current and future trends accountants need to consider besides cloud computing
  • Why creative accounting is a new viable and ethical approach to business, and something all accountants should consider
  • Technology gives accounting firms a capability to offer clients something they haven’t had before, allowing them to be more innovative and more advisory in nature
  • The pitfalls for accounting firms of having a ‘point solution’ to technology and software, rather than strategic approach
  • How accounting firms can best differentiate from their competition
  • How he identified a gap in the accounting industry and co-founded Inflo to solve this
  • How traditional compliance is dying in accounting firms and what accountants can do to evolve it
  • Why selling can be awkward for accountants and how to sell without being a salesman
  • Why he hates ‘disruptor’ as a title: ‘We’re trying to enable the profession to improve with better technology and better techniques.
  • The downsides of waiting for things to improve when it comes to accountants embracing technology.

Mark has 2 little girls so he spends any free time with his family. He’s a big NFL fan, he supports the Atlanta Falcons. To check out Inflo, go to www.inflosoftware.com or to contact Mark:

Phone (44) 7780 447 277

LinkedIn: https://www.linkedin.com/in/mark-edmondson-inflo

Twitter: @Markedmondson7 and @InfloSoftware

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Serena Ryan on the BD Academy Accounting Influencers podcast with Rob BrownSerena Ryan

Shownotes prepared by Serena Ryan, digital marketing guru to accounting firms globally, and specialist Facebook ads strategist. She is founder of Serena Dot Ryan and has more than 20 years experience in customer service and professional roles. If Serena is not working or on the tennis court, she’s enjoys spending time with her family.

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About the Podcast

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Accounting Voices Podcast
Accounting Voices helps people in the accounting world stay relevant visible and vocal. Host Rob Brown interprets trends reshaping the profession and gives listeners insight to build authority influence and a stronger voice in firms and markets.

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About your host

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Rob Brown

Rob Brown is the founder and host of the Accounting Voices Podcast, the flagship solo show of the Accounting Voices Network. Each episode offers sharp analysis and commentary on the trends, ideas and people shaping the global accounting profession.

Through this Accounting Voices Podcast, Rob helps accounting firm leaders, decision makers and professionals stay relevant and make sense of disruption in areas like AI, automation, M&A, private equity and soft skills beyond the tech. His perspective blends clarity, insight and curiosity, making complex issues relevant and practical for professionals and decision makers across accounting and finance.

He also leads two monthly panel shows, Accounting M&A and Accounting AI, which bring together senior voices to explore consolidation, strategy and the impact of technology on firms and people.

Rob is the author of the bestselling book Build Your Reputation (Wiley) and a TEDx speaker whose talk The Personal Brand of You has more than 400,000 views. Over his career he has hosted and moderated more than 1,000 conversations with accounting and fintech leaders worldwide.

Based in Nottingham UK, Rob is a stroke survivor living with epilepsy, a black belt in kickboxing, a decent chess player and an average player of four musical instruments.