Success Insights from a Leading Small Accounting Firm Owner - Accounting Influencers Podcast

Episode 43

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Published on:

28th Mar 2019

Success Insights from a Leading Small Accounting Firm Owner

Mark Telford

Mark Telford is an award-winning Chartered Accountant who works with ambitious business owners to help them achieve their goals, most importantly personal goals. He also coaches other accountants who are looking to start or grow a small practice run on their terms, to fit around their lifestyle.

An experienced Finance Director. Mark spent 16 years working in industry and commerce, 12 years in senior board level financial and commercial positions of large organisations. He founded Telfords Chartered Accountants to ensure that many small businesses were getting the business support and advice they needed from their accountant. Shownotes:

  • Why the accountancy profession is an exciting place to be
  • What makes technology exciting and how accountants can embrace it to maximise the opportunities it brings
  • How best to differentiate your accounting firm from your competition and stand out from the crowd
  • Why external expertise and coaching can be a life changing experience
  • The key questions to ask in order to find the right mentor and avoid falling prey to snake oil salesmen
  • Debunking the compliance vs. advisory myth and why there isn’t a ‘magic bridge’ to becoming an advisory accounting firm

Mark Telford on the BD Academy Accounting Influencers podcast with Rob Brown

'Accountants who just do compliance only offer the bare minimum. The best ones help clients achieve their personal goals' says @kent_accountant #accounting #accountex #AccountingTop100 #accountinginsight

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  • How to avoid being a ‘technology magpie’ and start building technology stacks that improve your accountancy firm and your client’s lives
  • Why the big accountancy firms’ move into cloud based technology is a great opportunity for smaller firms
  • The challenges faced by accounting firms of all sizes if they want to grow
  • How you can change your clients’ mind and behaviours to enhance your relationships
  • Defining value – work less hours, make more money, spend more time with the family or be less stressed
  • Why developing an accountants peer group can deliver significant personal and professional benefits
  • The three things that really work for successful accountancy firms and the opportunities it creates for them
  • The art of referrals and recommendations to help your accountancy practice attract new clients
  • A really powerful five word question to explore and deepen relationships.

Mark Telford on the BD Academy Accounting Influencers podcast with Rob Brown

When Mark isn’t working, he enjoy swimming, running, camping/activity holidays and keeping his (5 acre) ‘garden’ under control. To learn more about Mark, visit www.telfordsaccountants.com or contact him:

Phone (44) 01303 813159

LinkedIn: www.linkedin.com/in/marktelford/

Twitter: @kent_accountant

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.