Best Practice Training & Development for Accounting Firms - Accounting Influencers Podcast

Episode 95

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Published on:

26th Mar 2020

Accounting Firm Training & Development Insights

Paul Matthews is a leading Learning & Development professional with three best-selling books to his name. He brings learning and performance to life with stories that both fascinate and inspire. He also prides himself on reducing complex theory down to simple ideas and sharing them in a way that everyone can understand, and more importantly, use to get better results.

As well as being a sought-after speaker, Paul provides consultancy services, training workshops and webinars for blue-chip clients in the UK and beyond.Shownotes:

  • The main problems with learning and development in professional service firms
  • Why good L&D people leave professional firms
  • The problems accounting firms have with training their people
  • The difference between experience and expertise
  • The two things that good professional training should do
  • Why onboarding of new staff is done so poorly in accounting firms
  • How lack of firm vision and strategy adversely affects performance
  • The problem with learning transfer - how training enters the workflow in accounting firms
  • The three 'elephants in the room' for professional firm L&D
  • Where the majority of skills transfer and learning comes from in accounting firms
  • What is the brand or reputation of L&D in your firm?
  • The role of culture in strong professional firm L&D
  • The biggest challenge L&D people have in professional firms
  • What good CPD looks like in an accounting firm
  • How professional firms get people development strategy all wrong
  • The problem with a 'training needs analysis'
  • The one thing missing from most training which negates the transfer of the right behaviors into a firm
  • Guess what proportion of people come out of a training program with the desired learning transfer?
  • The benefits of a growth mindset over a fixed mindset in professional training
  • The problems with leadership training in accounting firms
  • Are accountants best placed as individuals to say what CPD they need?
  • A better metric than ROI to measure the effectiveness of training
  • Accounting firm leaders - how to get buy in for your learning interventions
  • The one thing leaders must do to model a learning, coachable culture
  • The big difference between how children and adults learn
  • The career downsides of neglecting your personal and professional development
  • The secrets of onboarding new staff in your accounting firm

Paul's very passionate about the L&D industry and recognises it as an incredible potential leverage point to make a difference in people's lives. Yet this leverage is so often wasted. He wants to use his extensive knowledge and experience to help you enhance the success of your organisation's L&D performance – and, as a result, change lives.

Paul grew up on a hill country farm in New Zealand and, like many Kiwis, went on to travel the world. He climbed Mount Kilimanjaro twice, crossed the Sahara three times and the Himalayas eight times. You can reach him here...

Paul on LinkedIn

Check out his website here

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Profile picture for Rob Brown

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.