Marketing & Pricing Mistakes Made by Accounting Firms - Accounting Influencers Podcast

Episode 96

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Published on:

2nd Apr 2020

Marketing & Pricing Mistakes Made by Accounting Firms

Robin Waite is a business coach and author of Take Your Shot. He works with accounting firms and the small businesses they serve, specialising in marketing, pricing and productising. Shownotes:

  • Why accounting is a better profession to be in today than ever before
  • How unregulated accountants operating in the market are potentially dangerous specially to small businesses
  • How some accountants are crossing over to consultancy in the accountancy field
  • The mistake accountants make when trying to coach or advise business clients
  • The PITAF scale explained and how it helps with generating accounting firm revenue
  • How the wrong kind of clients can take up a disproportionate amount of support time for accounting firms
  • The #1 reason why accounting firms should qualify their clients before taking them on
  • Why benchmarking competitor pricing is a huge mistake for accountants
  • How charging higher fees actually takes out some of an accounting firm's competition
  • The benefits to accounting firms of productising their services into deliverable packages offered to clients in order to qualify
  • What's wrong with the word 'marketing'
  • What makes referrals the #1 new business source for accountants
  • The big marketing tool that is overlooked by most accounting firms
  • Accountants - why focusing on your website might not be the best idea
  • Why cash flow actually isn't the biggest problem for small businesses
  • What an accounting firm should invest in if it has some cash in the bank
  • The critical difference between coaching and mentoring
  • How coachable are accountants compared to other professionals?
  • The one thing that stops many business owners being more courageous

Robin Waite on the Accounting Influencers podcast with BD Academy founder Rob BrownOutside work, Robin loves surfing and road cycling. A keen DIY enthusiast, he has a goal to help remove 100kg of plastic from the World’s Oceans via a charity he supports – 4Ocean. Contact Robin here:

Phone: (44) 7980305728

Check out his website here

Email him at robin@robinwaite.com

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About the Podcast

Accounting Influencers Podcast
Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..
The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

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Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.