Episode 97

full

Published on:

9th Apr 2020

Business Development Tips for Top Accounting Firms

Ravi Fernandez is the CEO of the Rain group UK and Ireland. His passion for development comes from a secondment early on is his career sparking an interest in how developing people can impact organisations. He has over 30 years of business experience with a focus on driving performance and growth.

Since setting up a training consulting business and being a COO at a learning and development company he has now transitioned into business growth with RAIN. Shownotes:

The two reasons why accounting firms must differentiate
Why technical competence alone is no longer enough for accountants
The #1 key to accounting firm growth
Why some accounting firms are reluctant to talk about sales
A better definition of selling that should excite accounting professionals
What accountants can learn from other industries to be more effective
Are accountants really open to learn strategies for business development, sales and marketing?
What accounting firms must do to keep up with rising client expectations
What stops many accounting firms from growing and gets them stuck in the comfort zone
The one thing that far outweighs technical aptitude for ambitions accountants
What good training looks like in an accounting firm
The most important factor in standing out as an accounting firm
Can taking advice from a non-accountant benefit an accounting firm?
The best questions for accounting firm leaders to see growth potential and current drawbacks
Ravi’s best words of encouragement for accounting firms and those who work in them

In his spare time, which he has a bit more now his 3 boys are grown up, he enjoys travelling, cooking, messing about with classic and sports cars, and playing the guitar. Contact Ravi:

www.rainsalestraining.com

http://www.linkedin.com/in/ravi-fernandez-96860422

Phone number: +44 020 3239 5058

rfernandez@raingroup.com

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About the Podcast

Accounting Influencers Podcast

Host Rob Brown shows accounting professionals and leaders how to be more influential, grow their personal brand and be more authoritative, relevant and high profile in their roles..

The Accounting Influencers Podcast, hosted by Rob Brown, is a must-listen for accounting professionals looking to strengthen their leadership presence, stay informed on disruptive forces in accounting and build credibility within their firms. Geared toward firm leaders, managers, partners and influencers, the show covers key topics like career development, influence, personal branding and interpreting the evolving trends impacting the accounting world. Rob brings his expertise to each episode, offering insights and guidance on how to grow your personal brand and stay strategically important in a rapidly changing profession. Whether you're aiming to influence within your firm or expand your reputation outside of it, this international podcast offers practical advice and forward-thinking insights that will keep you informed and prepared for the future.
Accounting leadership
Executive presence for accountants
Building influence in accounting
Accounting industry trends
Personal branding for accountants
Accounting firm strategy
Accounting business models
Leadership in accounting firms
Talent management in accounting
Authority in accounting profession
Career development for accountants
Accounting firm growth strategies
Influencers in accounting
Accounting firm management
Disruptive forces in accounting
Accounting leadership strategies
Accounting career success
Accounting firm decision-makers
Accounting business trends
Building credibility in accounting

About your host

Rob Brown

Rob Brown hosts the multiple accounting podcast and chair conferences, panels and events globally for the accounting and fintech profession. He is co-founder of Accounting Influencers Roundtable (AIR) which helps vendors, experts and influencers serve the accounting and finance world. He is a dynamic speaker and accomplished expert on trust, reputation, employer brand, talent, career development, succession, gen z/generations, employee advocacy and executive presence. Rob is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.